Google Insights – what is it and why is it worth using?

If you own or run a business, you may already be familiar with Google Insights, a tool that examines how customers find and use your listing via Google Search or Maps. Today, millions of online businesses and not only those use Google Insights to get an inside look of their listing on the web. For those of you who are one of them, it is necessary to know how to maximize this tool.

What is Google Statistics? 

Running a business and its website without looking at statistics is like driving to a destination without any GPS. Luckily, Google Analytics can use all your customers’ feedback. This way, it can help you steer your business in the right direction thanks to all the insights collected.

Google Analytics or Statistics helps businesses better understand their site and customers. For instance, you can also evaluate and measure marketing campaigns or how content, products or services are performing relative to trends or user engagement.

With Google Analytics, you can look at data across all platforms – web and mobile – to fully understand the journey of your users. From your Google Business Profile, you can access all the insights on how people interact with your business on Google. 

What are some of the web metrics Google is collecting for Insights?

• How users are discovering your business (platform and device)
• Search terms your listing appeared for
• Profile interactions
• Calls, messages, bookings, direction requests from Maps or website clicks made from your Business Profile
• Number of views your profile photos have received
• Number of views for your posts have received

How does Google Statistics work?

Google Analytics uses user data from each visitor on your page and a JavaScript tag inserted into the code of each of these pages. The tag then collects data for each visitor, sending it to one of Google’s data collection servers. This way, the tool can generate reports useful for websites like users, bounce rate, average session duration, page views and more.

Starting with Google Search Console Insights and reaching Google Page Speed Insights, Analytics helps speed up your business analysis with Google’s machine learning. So the first step is finding valuable insights for your business from your own reports. This way, you can find trends that will predict traffic events for your website and implement furthermore strategies to maintain and grow your digital presence. 

After acknowledging your data, the next step is moving to a more customer-centric approach. Google will allow you to explore your users’ journey with a ”user ID” feature. This way, you can better understand how your customers engage with your business. More so, you can then develop customers’ personas to better shape the audiences you are talking to. 

With data at hand and a customer’s profile defined, you can start using Google Statistics to build marketing campaigns. You can send data over from Google Analytics to Google Ads and build the audiences to target new and existing customers. With such features, you will get a more precise outcome of your advertising and marketing efforts. 

Finally, after setting everything up, start optimizing your online presence. Experiment with conversion rate, focus on organic traffic as well, and understand your best-performing content and strategies. You can use insights from your reports to create new campaigns and then monitor them in Google Analytics, coming full circle.

Configuring Google Statistics – what do you need to know?

Setting up Google Analytics can be a tricky process, but we will resume it in a few steps for you:

• Step 1: You need to set up a Google Tag Manager 
• Step 2: Create a Google Analytics 4 account
• Step 3. Set up analytics tag with within Tag Manager
• Step 4: Set up goals
• Step 5: Link to Google Search Console

How to get started with Google Insights?

In addition to reporting, Google Analytics can be used in a number of ways for your business. By finding insights and digging deeper into your data, you will be using Google Analytics to improve your business.

Are you ready to take the next step with Google Analytics? Contact our FOTC team of cloud engineers, specialists in assisting businesses with implementing and configuring any Google services. 

Plus, we might be able to lower your Google Workspace subscription costs because, as a Google Cloud partner, we have access to discounts unavailable anywhere else. Read the article ‘Why should you work with a Google Cloud partner? Ten benefits for your business‘ to find out how FOTC can help you make the most out of your online presence.