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Merlins Beverages
Retail / E-commerce Google Workspace

Merlins Beverages

Security and digital transformation for Merlins Beverages, the producer of vitamin aqua beverages

About the client

Merlins Beverages is the Romanian company producing vitamin aqua, the market leader in the vitamin water category, with a portfolio of five brands of premium soft drinks. Operating in a dynamic market such as FMCG (fast-moving consumer goods), the company sought a reliable solution that would meet the needs of a growing business.

From the first batches bottled in 2015, within a ten employees company to the business of millions of euros today, Merlins Beverages has reached a core of almost 100 employees. Of the total people in the company, the adoption rate of Google Workspace office products is close to 75%, while 50% of them use the integrated applications on a regular basis.

The main challenge 

After previously working with the Office 365 package, the team felt the need to move on to switch to a centralized, stable and secure communication within the company. Also, the lack of a hosted email service has caused fluctuations in the workflow, as well as other work inconveniences.

Therefore, the management has decided to look for a scalable business solution that grows with the needs and the size of the company.

Solution to the problem

Migrating to the cloud and adopting a fully integrated suite of collaborative office applications was the answer the company was looking for. In 2021, as a whole organization, Merlins Beverages decided to migrate services to Google Workspace, “out of a need for high stability and security,” says Codrin Alexianu, Marketing and PR Specialist of the brand.

In addition, the Workspace suite further streamlined the team’s workflow, with upgrades and benefits related to document storage space, work flexibility, but also close collaboration and virtual communication.

Google’s most popular tools within the company include mail and the word and sheets processing apps – Docs and Sheets. Already familiar with the benefits of Google Drive, the app is also a favourite solution for storing documents and for close, real-time team collaboration.

Results 

A stable and secure email service, but also an intuitive and simple administrative console, these are the main benefits of the company’s cooperation with the services mediated by Google’s partner in Romania FOTC.

Supplementing a set of easy-to-manage and remotely used office applications, Merlins Beverages relied on a partnership and prompt support with our certified specialists to implement both technically and in the company’s work culture verified solutions, certified by Google, at a convenient price.

By using Google Workspace suite, we overcame the issues that firstly got us looking at this apps package: the instability and security of the email service. Codrin Alexianu, Marketing and PR Specialist

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