{"id":94477,"date":"2022-11-15T16:19:24","date_gmt":"2022-11-15T15:19:24","guid":{"rendered":"https:\/\/fotc.com\/?p=94477"},"modified":"2022-11-15T16:23:49","modified_gmt":"2022-11-15T15:23:49","slug":"looker-studio-google-data-studio-ghid","status":"publish","type":"post","link":"https:\/\/fotc.com\/ro\/blog\/looker-studio-google-data-studio-ghid\/","title":{"rendered":"Looker Studio (Google Data Studio) \u2013 Ghid pas cu pas"},"content":{"rendered":"\n<p>Munca laborioas\u0103 cu numeroase date poate fi cople\u0219itoare \u0219i dificil\u0103 de \u00een\u021beles ori descifrat. Dac\u0103 e\u0219ti om de marketing, business owner, agen\u021bie sau analist de date, \u0219tii deja c\u00e2t de important este s\u0103 vizualizezi cifrele pentru a le folosi mai departe. Pentru astfel de \u00eentreb\u0103ri \u0219i rapoarte &#8211; Google v\u0103 pune la \u00eendem\u00e2n\u0103 Looker Studio, instrument cunoscut anterior sub numele Google Data Studio.&nbsp;<\/p>\n\n\n\n<p>Looker v\u0103 permite s\u0103 crea\u021bi rapoarte \u0219i tablouri de bord pentru a avea o viziune de ansamblu a tuturor datelor companiei. Descoperi\u021bi \u00een urm\u0103torul articol tot ce trebuie s\u0103 \u0219tii pentru a \u00eencepe s\u0103 crea\u021bi rapoarte \u0219i s\u0103 conecta\u021bi surse \u00een Looker Studio.<\/p>\n\n\n\n<h2 id=\"h-looker-studio-cum-s-ncepi-s-folose-ti-acest-instrument\">Looker Studio \u2013 cum s\u0103 \u00eencepi s\u0103 folose\u0219ti acest instrument?<\/h2>\n\n\n\n<p>\u00cen primul r\u00e2nd, trebuie s\u0103 con\u0219tientizezi c\u0103 <a href=\"https:\/\/datastudio.google.com\/navigation\/reporting\">Looker Studio<\/a>, ca mai toate aplica\u021biile Google Cloud, este o aplica\u021bie web. Astfel c\u0103 o po\u021bi accesa direct din browserul Chrome \u0219i po\u021bi lucra de oriunde \u0219i oric\u00e2nd pe rapoartele tale, direct \u00een cloud. Singura obliga\u021bie pentru a accesa acest instrument de raportare este necesitatea unui cont personal Google.&nbsp;<\/p>\n\n\n\n<p>Looker Studio, ca majoritatea solu\u021biilor de Business Intelligence, combin\u0103 trei sarcini sau func\u021bii majore: conectarea \u0219i \u00eenc\u0103rcarea de date, analizarea \u0219i vizualizarea acestora \u0219i, apoi, distribuirea acestor rezultate sub forma unor rapoarte interactive (dashboards).\u00a0<\/p>\n\n\n\n<p>Cite\u0219te \u0219i:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/fotc.com\/ro\/blog\/business-intelligence-suport-in-analiza-si-procesarea-datelor\/\" class=\"ek-link\">Business Intelligence &#8211; suport \u00een analiza \u0219i procesarea datelor<\/a><\/li><\/ul>\n\n\n\n<h3>Ce po\u021bi face efectiv cu Looker Studio?<\/h3>\n\n\n\n<ul><li>Po\u021bi spune pove\u0219ti de impact, cre\u00e2nd \u0219i partaj\u00e2nd cu echipa \u0219i clien\u021bii t\u0103i rapoarte informative<\/li><li>Po\u021bi reuni \u00eentr-un singur loc toate informa\u021biile pe care le de\u021bii, conect\u00e2nd peste 800 de surse de date<\/li><li>Po\u021bi transforma cifrele companiei tale \u00een valori \u0219i metrice de afaceri de impact<\/li><li>Po\u021bi crea automat diagrame \u0219i grafice semnificative care s\u0103 poat\u0103 fi partajate sau personalizate de colaboratorii t\u0103u cu doar c\u00e2teva clicuri.<\/li><\/ul>\n\n\n\n<p>La o prim\u0103 accesare a Looker Studio, vei g\u0103si trei file disponibile: \u201dRaportare\u201d, \u201dSurse de date\u201e \u0219i \u201dExplorator\u201d. Dac\u0103 ai lucrat cu alte instrumente Google precum Google Docs, Sheets sau Drive, acest tablou de bord Looker o s\u0103 \u021bi se par\u0103 familiar.&nbsp;<\/p>\n\n\n\n<p>Vei g\u0103si la dispozi\u021bia ta c\u00e2teva tipuri de rapoarte interconectate cu alte instrumente Google. \u00cen acela\u0219i timp, po\u021bi \u00eencepe lucrul cu un raport de la zero. \u00een partea dreapt\u0103 a Looker vei g\u0103si clasicele partajari de documente Google &#8211; documente unde ai acces, documente partajate sau alte \u0219abloane de lucru.&nbsp;<\/p>\n\n\n\n<p>Pentru a \u00eencepe lucrul la un nou raport sau dashboard, po\u021bi folosi butonul \u201dCrea\u021bi\u201d din partea st\u00e2ng\u0103.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/fotc.com\/app\/uploads\/2022\/11\/looker-studio-dashboard-1024x533.png\" alt=\"\" class=\"wp-image-94773\" width=\"789\" height=\"411\" srcset=\"https:\/\/fotc.com\/app\/uploads\/2022\/11\/looker-studio-dashboard-1024x533.png 1024w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/looker-studio-dashboard-300x156.png 300w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/looker-studio-dashboard-768x400.png 768w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/looker-studio-dashboard-123x64.png 123w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/looker-studio-dashboard-142x74.png 142w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/looker-studio-dashboard-336x175.png 336w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/looker-studio-dashboard-542x282.png 542w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/looker-studio-dashboard-352x183.png 352w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/looker-studio-dashboard-26x14.png 26w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/looker-studio-dashboard.png 1034w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/figure><\/div>\n\n\n\n<p> <\/p>\n\n\n\n<h2>Cum s\u0103 conectezi surse de date \u00een Looker Studio?<\/h2>\n\n\n\n<p>\u00cenainte de a \u00eencepe s\u0103 lucrezi primele tale rapoarte \u00een Looker, trebuie s\u0103 creezi \u0219i s\u0103 conectezi surse de date pentru acestea.&nbsp;<\/p>\n\n\n\n<ol><li>Acceseaz\u0103 butonul \u201dCrea\u021bi\u201d \u0219i selecteaz\u0103 \u201dSurs\u0103 de date\u201d.\u00a0<\/li><li>La pasul urm\u0103tor, vei avea de ales sursele de date cu care vei vrea s\u0103 lucrezi, c\u00e2teva dintre cele mai \u00eent\u00e2lnite fiind Google Analytics, Google Ads, Google Sheets, BigQuery, Google Cloud Storage, MySQL \u0219i multe altele.\u00a0<\/li><li>Vei g\u0103si o categorisire a acestor sute de surse \u00een aplica\u021bii Google \u0219i aplica\u021bii lansate de ter\u021bi. Separat, vei g\u0103si \u0219i un conector de \u00eenc\u0103rcat fi\u0219iere. Cu el, vei putea \u00eenc\u0103rca orice alte ter\u021be fi\u0219iere \u00een format .CSV.<\/li><li>\u00cencarc\u0103 un fi\u0219ier sau conecteaz\u0103 una din aceste surse de date pentru viitorul t\u0103u raport.\u00a0<\/li><li>Odat\u0103 ce fi\u0219ierul este \u00eenc\u0103rcat sau conectat, apas\u0103 butonul albastru \u201dConecteaz\u0103\u201d.<\/li><li>La urm\u0103torul ecran, vei putea consulta schema datelor, \u00eemp\u0103r\u021bit\u0103 \u00een categorii recunoscute de Google automat (precum zile, loca\u021bii, monede, URL-uri sau altele).<\/li><li>Mai departe, po\u021bi genera un raport sau po\u021bi explora mai mult datele pentru a ob\u021bine alt tip de con\u021binut pe baza acestora.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/fotc.com\/app\/uploads\/2022\/11\/sursa-de-date-looker-1024x484.png\" alt=\"\" class=\"wp-image-95130\" width=\"779\" height=\"368\" srcset=\"https:\/\/fotc.com\/app\/uploads\/2022\/11\/sursa-de-date-looker-1024x484.png 1024w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/sursa-de-date-looker-300x142.png 300w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/sursa-de-date-looker-768x363.png 768w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/sursa-de-date-looker-123x58.png 123w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/sursa-de-date-looker-142x67.png 142w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/sursa-de-date-looker-352x166.png 352w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/sursa-de-date-looker-542x256.png 542w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/sursa-de-date-looker-26x12.png 26w, https:\/\/fotc.com\/app\/uploads\/2022\/11\/sursa-de-date-looker.png 1423w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/figure><\/div>\n\n\n\n<h2>Cum s\u0103-\u021bi creezi propria tem\u0103 pentru rapoartele din Looker Studio?<\/h2>\n\n\n\n<p>\u00cen func\u021bie de c\u00e2t de des creezi rapoarte interne pentru compania ta, s-ar putea s\u0103 preferi s\u0103 accesezi o tem\u0103 predefinit\u0103 pentru acestea. Astfel, te po\u021bi asigura c\u0103 rapoartele sunt atractive din punct de vedere vizual \u0219i coerente din punct de vedere stilistic.&nbsp;<\/p>\n\n\n\n<p>Cum po\u021bi crea o tem\u0103 coerent\u0103 cu brandbook-ul companiei? Urm\u0103re\u0219te pa\u0219ii unui scurt training Google Looker Studio:<\/p>\n\n\n\n<ol><li>Logheaz\u0103-te \u00een Looker Studio.&nbsp;<\/li><li>Acceseaz\u0103 editarea unui raport actual sau a unuia nou.&nbsp;<\/li><li>Din bara de instrumente, acceseaz\u0103 butonul \u201dTem\u0103 \u0219i aspect\u201d<\/li><li>Alege \u201dPersonalizeaz\u0103\u201d din partea de sus a panoului.&nbsp;<\/li><li>Folose\u0219te set\u0103rile disponibile pentru a personaliza tema: culori de fundal, stilul textului, componente grafice, culori accent, palete \u0219i alte elemente stilistice.&nbsp;<\/li><li>Salveaz\u0103 tema \u0219i folose\u0219te-o pentru a \u00ee\u021bi alinia la acelea\u0219i standarde toate viitoarele rapoarte \u0219i prezent\u0103ri.<\/li><\/ol>\n\n\n<div class=\"bg-red banners mt-4 mb-4\">\r\n  <div class=\"container \">\r\n    <div class=\"row sw\">\r\n        <div class=\"col-md-7 sw col-12 mb-md-0\">\r\n        <span style=\"margin-bottom: 1rem;\r\n    font-weight: 500;margin-top: 25px;\r\n    line-height: 1.1;\r\n    font-size: 2rem; display: block; color:#fff\">Descoper\u0103 poten\u021bialul Looker Studio<\/span>\r\n        <\/div>\r\n        <div class=\"col-md-5 sw sww\">\r\n        <img style=\"margin-top:25px;\" src=\"\/app\/uploads\/2023\/02\/FOTC-LOGO-WWW-RGB-RED-2.png\">\r\n        <\/div>\r\n        <\/div>\r\n        <div class=\"row\">\r\n          <div class=\"col-md-7\"><p style=\"color:#fff\">AL\u0102TURI DE INGINERII CLOUD FOTC<\/p><\/div>\r\n        <div class=\"col-md-5 col-12 text-cent-right\">\r\n        <a class=\"newbtn bannerbtn\" href=\"https:\/\/fotc.com\/ro\/contact\/\">Contacteaz\u0103-ne!<\/a>\r\n        \r\n        <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\n\n\n<h2>Cum s\u0103 explorezi beneficiile Looker Studio Explorer?&nbsp;<\/h2>\n\n\n\n<p>Dac\u0103 vrei s\u0103 descoperi \u0219i mai multe beneficii ale Looker Studio, \u00eendreapt\u0103-\u021bi aten\u021bia spre Explorer. Acest instrument te ajut\u0103 s\u0103 g\u0103se\u0219ti \u0219i mai u\u0219or informa\u021bii pe care s\u0103 le editezi \u0219i vizualizezi eficient ulterior, sub forma unei schi\u021be pe care o preg\u0103te\u0219ti \u00eenaintea unui raport. Cu Explorer, po\u021bi aplica filtre, exporta rezultate \u0219i accesa diferite informa\u021bii f\u0103r\u0103 a modifica un raport efectiv.<\/p>\n\n\n\n<h3>Cum func\u021bioneaz\u0103 Explorer?<\/h3>\n\n\n\n<p>Atunci c\u00e2nd lucrezi cu un set de date, primul pas pe care \u00eel faci este explorarea efectiv\u0103 a datelor. Vrei s\u0103 \u00eencepi cu o vizualizare general\u0103 a informa\u021biilor, urmat\u0103 de explorarea lor \u0219i \u00een cele din urm\u0103 detalierea acestora.&nbsp;<\/p>\n\n\n\n<p>Astfel, atunci c\u00e2nd \u00eencepi explorarea datelor, ai nevoie s\u0103 po\u021bi selecta exact datele de care ai nevoie. Apoi, ai nevoie de flexibilitatea de a vizualiza aceste date \u00een diferite moduri pentru a decide care manier\u0103 este cea mai apropiat\u0103 de obiectivul t\u0103u. Looker Studio Explorer este un spa\u021biu dedicat \u00een care po\u021bi schimba u\u0219or \u0219i ad-hoc astfel de perspective pentru un singur raport la care lucrezi.<\/p>\n\n\n\n<p>Explorer este construit pe acela\u0219i stack ca Looker Studio. Astfel c\u0103 orice raport construit \u00een Explorer poate fi exportat sub form\u0103 de raport Looker Studio. Totu\u0219i, exist\u0103 c\u00e2teva diferen\u021be \u00eentre rapoartele din Looker \u0219i explor\u0103rile din Explorer:<\/p>\n\n\n\n<ul><li>Explor\u0103rile sunt fi\u0219iere temporare, spre deosebire de rapoartele Looker. Totu\u0219i, fi\u0219ierele din Explorer se pot salva pentru a fi consultate ulterior.<\/li><li>Doar gazda unei explor\u0103ri poate accesa un astfel de fi\u0219ier. Dac\u0103 ai nevoie s\u0103 le distribui cu altcineva, acestea trebuie exportate sub form\u0103 de raport \u00eenainte.<\/li><li>Po\u021bi aplica numeroase filtre asupra explor\u0103rilor tale.&nbsp;<\/li><li>Graficele ob\u021binute \u00een Explorer nu pot fi legate direct \u00eentr-un raport, ci doar copiate. Dac\u0103 expor\u021bi un grafic dintr-o explorare \u00eentr-un raport, practic expor\u021bi doar o copie a graficului respectiv.&nbsp;<\/li><li>Explorerul are o limit\u0103 de 100 MB date importate.<\/li><\/ul>\n\n\n\n<h2>Alte sfaturi pentru noii utilizatori Looker Studio?<\/h2>\n\n\n\n<ul><li>Este un instrument Google complet gratuit<\/li><li>Se conecteaz\u0103 cu aproape orice surs\u0103 de date, inclusiv Google, Bing, Facebook ori Linkedin<\/li><li>Este o platform\u0103 u\u0219or de personalizat pentru nevoile fiec\u0103rui client<\/li><li>Un instrument consecvent cu standardele Google<\/li><li>Po\u021bi integra date ob\u021binute \u00een timp real<\/li><li>Te ajut\u0103 s\u0103 economise\u0219ti timp cu rapoartele lunare \u0219i s\u0103 te concentrezi mai mult asupra cifrelor relevante<\/li><li>Po\u021bi distribui \u0219i lucra \u00een timp real pe rapoarte al\u0103turi de colegii de departament<\/li><\/ul>\n\n\n\n<p>Te-am convins s\u0103 \u00eencerci Looker Studio? O solu\u021bie modern\u0103 Business Intelligence, Looker te va ajuta s\u0103 te sim\u021bi mai \u00eencrez\u0103tor \u00een rapoarte personalizate pe care le prezin\u021bi clien\u021bilor \u0219i brandurilor cu care lucrezi. <a href=\"https:\/\/fotc.com\/ro\/contact\/\" class=\"ek-link\">Contacteaz\u0103<\/a> inginerii Google Cloud din partea FOTC pentru a descoperi \u0219i mai multe beneficii Looker care \u00ee\u021bi pot cre\u0219te ROI \u00een eforturile de marketing \u0219i nu numai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Munca laborioas\u0103 cu numeroase date poate fi cople\u0219itoare \u0219i dificil\u0103 de \u00een\u021beles ori descifrat. Dac\u0103 e\u0219ti om de marketing, business owner, agen\u021bie sau analist de date, \u0219tii deja c\u00e2t de important este s\u0103 vizualizezi cifrele pentru a le folosi mai departe. Pentru astfel de \u00eentreb\u0103ri \u0219i rapoarte &#8211; Google v\u0103 pune la \u00eendem\u00e2n\u0103 Looker Studio,&#8230;<\/p>\n","protected":false},"author":19,"featured_media":94761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":5,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}"},"categories":[278],"tags":[992],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.7 (Yoast SEO v19.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Looker Studio \u2013 ghid pas cu pas | FOTC<\/title>\n<meta name=\"description\" content=\"Cu Looker Studio, po\u021bi spune pove\u0219ti de impact, cre\u00e2nd \u0219i partaj\u00e2nd cu echipa \u0219i clien\u021bii t\u0103i rapoarte informative.\" \/>\n<meta name=\"robots\" content=\"index, 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