{"id":39056,"date":"2020-09-23T10:00:48","date_gmt":"2020-09-23T08:00:48","guid":{"rendered":"https:\/\/fotc.com\/?p=39056"},"modified":"2023-05-22T09:41:06","modified_gmt":"2023-05-22T07:41:06","slug":"top-3-probleme-de-e-comert-puteti-intampina-de-black-friday-cum-sa-preveniti","status":"publish","type":"post","link":"https:\/\/fotc.com\/ro\/blog\/top-3-probleme-de-e-comert-puteti-intampina-de-black-friday-cum-sa-preveniti\/","title":{"rendered":"Top 3 probleme de e-comer\u021b pe care le pute\u021bi \u00eent\u00e2mpina de Black Friday \u0219i cum s\u0103 le preveni\u021bi"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents collapsed\"><h2>  Cuprins    <\/h2><ul><li><a href=\"#h-c-nd-este-black-friday-n-2021\" data-level=\"2\">C\u00e2nd este Black Friday \u00een 2021?<\/a><ul><li><a href=\"#h-cum-s-v-preg-ti-i-magazinul-online-pentru-cump-r-turi-online-de-black-friday\" data-level=\"3\"> Cum s\u0103 v\u0103 preg\u0103ti\u021bi magazinul online pentru cump\u0103r\u0103turi online de Black Friday? <\/a><\/li><\/ul><\/li><li><a href=\"#h-probleme-cu-care-se-poate-confrunta-magazinele-online-de-black-friday\" data-level=\"2\"> Probleme cu care se poate confrunta magazinele online de Black Friday <\/a><ul><li><a href=\"#h-problema-1-site-c-zut-din-cauza-traficului-excesiv\" data-level=\"3\"> Problema #1 : Site c\u0103zut din cauza traficului excesiv <\/a><ul><li><a href=\"#h-mig-compute-engine-scaling\" data-level=\"4\"> MIG &#8211; Compute Engine scaling <\/a><\/li><li><a href=\"#h-scalarea-app-engine\" data-level=\"4\"> Scalarea App Engine <\/a><\/li><li><a href=\"#h-scalarea-google-kubernetes-engine\" data-level=\"4\"> Scalarea Google Kubernetes Engine\u00a0 <\/a><\/li><\/ul><\/li><li><a href=\"#h-problema-2-nc-rcarea-lent-a-unei-subpagini\" data-level=\"3\"> Problema #2: \u00cenc\u0103rcarea lent\u0103 a unei subpagini <\/a><ul><li><a href=\"#h-scalare\" data-level=\"4\"> Scalare <\/a><\/li><li><a href=\"#h-premium-tier\" data-level=\"4\"> Premium Tier <\/a><\/li><li><a href=\"#h-cloud-cdn\" data-level=\"4\"> Cloud CDN <\/a><\/li><\/ul><\/li><li><a href=\"#h-problema-3-recomand-ri-gre-ite-de-produse\" data-level=\"3\"> Problema #3: Recomand\u0103ri gre\u0219ite de produse <\/a><ul><li><a href=\"#h-recomand-ri-ia-inteligen-artificial\" data-level=\"4\"> Recomand\u0103ri IA (inteligen\u021b\u0103 artificial\u0103) <\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#h-v-vom-sprijini-magazinul-online-n-preg-tirile-pentru-black-friday\" data-level=\"2\"> V\u0103 vom sprijini magazinul online \u00een preg\u0103tirile pentru Black Friday <\/a><\/li><\/ul><\/div>\n\n\n\n<p>Cum arat\u0103 cea mai magic\u0103 perioad\u0103 a anului pentru industria comer\u021bului electronic? Black Friday este o tradi\u021bie importat\u0103 din str\u0103in\u0103tate, care a c\u00e2\u0219tigat tot mai mult\u0103 popularitate pe segmentul v\u00e2nz\u0103rilor online \u00een Europa \u0219i Rom\u00e2nia. \u00cen 2020, cifrele indic\u0103 o cre\u0219tere cu 20% a persoanelor interesate de Black Friday \u00een Rom\u00e2nia, potrivit Refleqtmedia.ro. Totodat\u0103, rom\u00e2nii \u0219i-au reiterat preferin\u021bele pentru pl\u0103\u021bile online \u0219i domina\u021bia mobile shopping, f\u0103c\u00e2nd cele mai multe acces\u0103ri \u0219i cump\u0103r\u0103turi de pe telefonul mobil.<\/p>\n\n\n\n<p>Black Friday (Black Week sau Black Weekend \u00een unele companii) este un eveniment pentru care se preg\u0103tesc o mul\u021bime de magazine online. V\u00e2nz\u0103rile din aceast\u0103 perioad\u0103 sunt f\u0103r\u0103 precedent pe parcursul unui an, deci preg\u0103tirile \u00eencep din timp \u0219i necesit\u0103 mult\u0103 coordonare. \u00cen plus fa\u021b\u0103 de promovarea adecvat\u0103, proprietarii de site-uri dedic\u0103 mult\u0103 aten\u021bie facilit\u0103\u021bilor tehnice pentru a asigura cump\u0103r\u0103torilor cea mai bun\u0103 experien\u021b\u0103 posibil\u0103.<\/p>\n\n\n\n<p>V\u0103 prezent\u0103m \u00een articolul de mai jos cele mai frecvente 3 scenarii nefericite pe care le pute\u021bi \u00eent\u00e2mpina de Black Friday \u0219i v\u0103 sf\u0103tuim cum s\u0103 le evita\u021bi.<\/p>\n\n\n\n<h2 id=\"h-c-nd-este-black-friday-n-2021\">C\u00e2nd este Black Friday \u00een 2021?<\/h2>\n\n\n\n<p>Black Friday are loc, \u00een mod obi\u0219nuit, \u00een ultima zi de vineri din luna noiembrie, ziua de dup\u0103 Ziua Recuno\u0219tin\u021bei \u00een America. Reducerile din aceast\u0103 zi deschid practic sezonul promo\u021bilor care se \u00eentind p\u00e2n\u0103 de Cr\u0103ciun.<\/p>\n\n\n\n<p><strong>\u00cen 2021, Black Friday va avea loc pe 26 noiembrie<\/strong>. Numeroase magazine online nu dezv\u0103luie promo\u021biile speciale \u0219i produse reduse p\u00e2n\u0103 la miezul nop\u021bii, joi, 25 noiembrie. \u00cen ciuda acestui fapt, traficul \u00een magazinele electronice cre\u0219te deja cu c\u00e2teva s\u0103pt\u0103m\u00e2ni \u00eenainte de Black Friday, care este adesea rezultatul activit\u0103\u021bilor de marketing \u00een curs. Clien\u021bii viziteaz\u0103 site-urile de comer\u021b electronic, r\u0103sfoiesc gama disponibil\u0103 \u0219i se preg\u0103tesc s\u0103 v\u00e2neze produse reduse.<\/p>\n\n\n\n<h3 id=\"h-cum-s-v-preg-ti-i-magazinul-online-pentru-cump-r-turi-online-de-black-friday\"> Cum s\u0103 v\u0103 preg\u0103ti\u021bi magazinul online pentru cump\u0103r\u0103turi online de Black Friday? <\/h3>\n\n\n\n<p>Pentru orice retailer sau proprietar de magazin online, Black Friday este un eveniment foarte important. Cu o popularitate tot mai \u00een cre\u0219tere, evenimentului i se dedic\u0103 tot mai mult\u0103 preg\u0103tire \u0219i optimizare pentru a g\u0103zdui utilizatori de desktop \u0219i mobil deopotriv\u0103.<\/p>\n\n\n\n<p>Trafic intens, o rat\u0103 de conversie crescut\u0103, sezon prime time pentru cyber-infrac\u021biuni asupra afacerilor online \u0219i a clien\u021bilor acestora, sunt multe provoc\u0103ri de luat \u00een calcul c\u00e2nd v\u0103 preg\u0103ti\u021bi magazinul pentru astfel de reduceri. Planificarea unei strategii, for\u021bei de munc\u0103 \u0219i partea logistic\u0103 de website ar trebui s\u0103 \u00eenceap\u0103 cu cel pu\u021bin \u0219ase s\u0103pt\u0103m\u00e2ni \u00eenainte de Black Friday.<\/p>\n\n\n\n<p>Ce noi avantaje ve\u021bi lansa, ce probleme de anul trecut ve\u021bi rezolva \u0219i c\u00e2t de mult v\u0103 pute\u021bi baza pe infrastructur\u0103 \u0219i servicii, ace\u0219tia sunt doar c\u00e2teva dintre indicatorii pe care trebuie s\u0103 \u00eei lua\u021bi \u00een calcul. \u00cen plus, setarea unor \u021binte \u0219i astept\u0103ri pentru succesul evenimentului este la fel de important\u0103. C\u00e2t de mult trafic v\u0103 a\u0219tepta\u021bi s\u0103 g\u0103zdui\u021bi \u0219i c\u00e2t de bine este pus\u0103 la punct capacitatea cloud-ului \u0219i a infrastructurii pentru a scala \u00een timp real acest trafic? Trebuie s\u0103 identifica\u021bi toate poten\u021bialele probleme \u0219i s\u0103 le \u00eent\u00e2mpina\u021bi cu solu\u021bii din timp \u0219i care s\u0103 func\u021bioneze 24\/24.<\/p>\n\n\n\n<h2 id=\"h-probleme-cu-care-se-poate-confrunta-magazinele-online-de-black-friday\"> Probleme cu care se poate confrunta magazinele online de Black Friday <\/h2>\n\n\n\n<p>Recomand\u0103ri gre\u0219ite de produse, \u00eencetiniri semnificative ale site-ului din cauza traficului ridicat sau chiar o oprire complet\u0103 din cauza supra\u00eenc\u0103rc\u0103rii serverului. Ce surprize nepl\u0103cute a\u0219teapt\u0103 proprietarii de site-uri de comer\u021b electronic care nu s-au preg\u0103tit corespunz\u0103tor pentru Black Friday? C\u00e2te astfel de probleme le pute\u021bi preveni pentru a v\u0103 ajuta cifra de afaceri?<\/p>\n\n\n\n<h3 id=\"h-problema-1-site-c-zut-din-cauza-traficului-excesiv\"> Problema #1 : Site c\u0103zut din cauza traficului excesiv <\/h3>\n\n\n\n<p><a href=\"https:\/\/www.similarweb.com\/corp\/blog\/the-numbers-are-in-2019-black-friday-cyber-monday\/\" rel=\"nofollow\" class=\"ek-link\">SimilarWeb<\/a> indic\u0103 faptul c\u0103 traficul de pe cele mai populare 100 de site-uri de comer\u021b electronic a crescut cu o medie de 127% de Black Friday 2019. <strong>Statisticile arat\u0103 c\u0103 modific\u0103ri mult mai mari ale num\u0103rului de vizite \u0219i clien\u021bi sunt \u00eenregistrate de magazine mici<\/strong>&#8211; recordul pentru 2019 apar\u021bine magazinului ugg.com, care a primit 909% mai mul\u021bi vizitatori \u00een Black Friday dec\u00e2t \u00eentr-o zi obi\u0219nuit\u0103.<\/p>\n\n\n\n<p>O cre\u0219tere brusc\u0103 a num\u0103rului de vizitatori poate provoca blocarea site-ului \u0219i, \u00een cel mai r\u0103u caz, \u00eenchiderea complet\u0103 a acestuia. Aceste lucruri pot fi prevenit cu un nivel corect de scalabilitate. <strong>Dac\u0103 utiliza\u021bi <\/strong><a href=\"https:\/\/fotc.com\/ro\/google-cloud-platform\/\" class=\"ek-link\"><strong>Google Cloud Platform<\/strong><\/a><strong>, cre\u0219terea capacit\u0103\u021bii de upscaling este o chestiune de c\u00e2teva clicuri sau tastarea c\u00e2torva comenzi<\/strong>.<\/p>\n\n\n\n<p>Vede\u021bi \u0219i:<br><a href=\"https:\/\/fotc.com\/ro\/blog\/google-cloud-platform-ce-este\/\" class=\"ek-link\">Ce este Google Cloud Platform \u0219i cum sprijin\u0103 afacerile?<br><\/a><a href=\"https:\/\/fotc.com\/ro\/blog\/crearea-configurarea-cont-google-cloud-platform\/\" class=\"ek-link\">Cum se creeaz\u0103 \u0219i se configureaz\u0103 un cont pe Google Cloud Platform?<br><\/a><a href=\"https:\/\/fotc.com\/ro\/blog\/google-cloud-platform-20-de-motive\/\" class=\"ek-link\">20 de motive pentru a alege infrastructura cloud GCP<\/a><\/p>\n\n\n\n<h4 id=\"h-mig-compute-engine-scaling\"> MIG &#8211; Compute Engine scaling <\/h4>\n\n\n\n<p>Un grup de instan\u021be reprezint\u0103 o colec\u021bie de ma\u0219ini virtuale pe care le pute\u021bi gestiona centralizat &#8211; ca \u0219i cum toate ma\u0219inile ar fi centralizate \u00eentr-o singur\u0103 ma\u0219in\u0103. Pute\u021bi gestiona instan\u021bele dvs. (<em>grupuri de instan\u021be neadministrate<\/em>) sau automat (<em>grupuri de instan\u021be gestionate &#8211; MIG-uri<\/em>).<\/p>\n\n\n\n<p>MIG ofer\u0103 automat <em>upscaling<\/em> \u0219i <em>downscaling<\/em>. Seta\u021bi num\u0103rul minim \u0219i maxim de instan\u021be la care poate avea loc scalarea. <strong>Atunci c\u00e2nd v\u0103 preg\u0103ti\u021bi pentru Black Friday, merit\u0103 s\u0103 m\u0103ri\u021bi num\u0103rul de instan\u021be \u00een limita superioar\u0103, astfel \u00eenc\u00e2t site-ul web s\u0103 poat\u0103 face fa\u021b\u0103 traficului crescut<\/strong>. Pute\u021bi face acest lucru din consola GCP. Google Cloud Platform nu v\u0103 va taxa pentru m\u0103surile de precau\u021bie &#8211; ve\u021bi pl\u0103ti pentru utilizarea real\u0103, indiferent de limita superioar\u0103 stabilit\u0103.<\/p>\n\n\n\n<h4 id=\"h-scalarea-app-engine\"> Scalarea App Engine <\/h4>\n\n\n\n<p>Pentru serviciul App Engine, scalarea automat\u0103 este setat\u0103 implicit. Serviciul se ajusteaz\u0103 dinamic la traficul sporit (<em>upscaling<\/em>) sau la trafic mai redus (<em>downscaling<\/em>). Dac\u0103 utiliza\u021bi <strong>aplica\u021bia de scalare automat\u0103 App Engine, pute\u021bi \u00eent\u00e2mpina f\u0103r\u0103 griji mul\u021bi vizitatori cu ocazia reducerile de Black Friday.<\/strong><\/p>\n\n\n\n<p>Dac\u0103 utiliza\u021bi App Engine \u0219i <strong>scala\u021bi manual serviciul, recomanarea este de a seta o limit\u0103 superioar\u0103 corespunz\u0103toare num\u0103rului de instan\u021be \u00eenainte de Black Friday.<\/strong><\/p>\n\n\n\n<h4 id=\"h-scalarea-google-kubernetes-engine\"> Scalarea Google Kubernetes Engine&nbsp; <\/h4>\n\n\n\n<p>Dac\u0103 serviciul dvs. ruleaz\u0103 \u00een containere pe care le gestiona\u021bi \u00een <a href=\"https:\/\/fotc.com\/ro\/blog\/kubernetes-tutorial\/\" class=\"ek-link\">Google Kubernetes Engine<\/a>, pute\u021bi implementa scalarea automat\u0103 a clusterului &#8211; <em>autoscaler cluster<\/em>. \u00centr-o situa\u021bie de \u00eenc\u0103rcare ridicat\u0103, <em>autoscalerul <\/em>adaug\u0103 mai multe noduri \u00een cluster. C\u00e2nd exist\u0103 mai pu\u021bin trafic, serviciul va fi scalat \u00eenapoi.<\/p>\n\n\n\n<p>Pute\u021bi activa op\u021biunea de autoscaler cluster \u00een consola GCP. Va fi necesar s\u0103 seta\u021bi un num\u0103r minim \u0219i maxim de noduri &#8211; <strong>atunci c\u00e2nd v\u0103 preg\u0103ti\u021bi pentru Black Friday, asigura\u021bi-v\u0103 c\u0103 limita superioar\u0103 este suficient de mare.<\/strong><\/p>\n\n\n\n<h3 id=\"h-problema-2-nc-rcarea-lent-a-unei-subpagini\"> Problema #2: \u00cenc\u0103rcarea lent\u0103 a unei subpagini <\/h3>\n\n\n\n<p>Viteza site-ului de e-comer\u021b este crucial\u0103 din perspectiva clientului. <strong>47% dintre utilizatori se a\u0219teapt\u0103 ca o pagin\u0103 s\u0103 se \u00eencarce \u00een 2 secunde sau mai repede \u0219i 40% vor p\u0103r\u0103si un site care dureaz\u0103 mai mult de 3 secunde pentru \u00eenc\u0103rcare<\/strong><strong> <\/strong>(surs\u0103:<a href=\"https:\/\/neilpatel.com\/wp-content\/uploads\/2011\/04\/loading-time-sml.jpg\">KissMetrics<\/a>).<\/p>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 c\u0103, dac\u0103 nu montoriza\u021bi viteza site-ului dvs. de comer\u021b electronic, mul\u021bi dintre clien\u021bii dvs nu vor ajunge s\u0103 vad\u0103 ofertele magazinului dvs., cu \u0219i mai pu\u021bine \u0219anse de a efectua o achizi\u021bie. Cum s\u0103 asigura\u021bi performan\u021ba site-ului web?<\/p>\n\n\n\n<h4 id=\"h-scalare\"> Scalare <\/h4>\n\n\n\n<p><strong>Primul pas ar trebui s\u0103 fie asigurarea unui nivel adecvat de scalabilitate. <\/strong>Cre\u0219terea posibilit\u0103\u021bii de <em>upscaling<\/em> pe serviciile Google Cloud Platform este u\u0219oar\u0103. Majoritatea serviciilor scaleaz\u0103 automat sau au op\u021biunea de a activa scalarea automat\u0103. Pute\u021bi citi mai multe detalii despre serviciile de scalare \u00een paragrafele anterioare.<\/p>\n\n\n\n<h4 id=\"h-premium-tier\"> Premium Tier <\/h4>\n\n\n\n<p>Google \u00ee\u0219i dezvolt\u0103 propria re\u021bea de fibr\u0103 optic\u0103, conect\u00e2nd toate centrele sale de date (aici pute\u021bi citi mai multe despre <a href=\"https:\/\/fotc.com\/ro\/blog\/google-cloud-platform-20-de-motive\/\" class=\"ek-link\">re\u021beaua GCP<\/a>). Google Cloud ofer\u0103 utilizatorilor dou\u0103 op\u021biuni pentru transmiterea resurselor utiliz\u00e2nd re\u021beaua Google \u0219i re\u021beaua public\u0103 &#8211;<em>Standard Tier <\/em>\u0219i <em>Premium Tier<\/em>.<\/p>\n\n\n\n<p>\u00cen cazul <em>nivelului standard<\/em>, datele p\u0103r\u0103sesc re\u021beaua Google \u00een cel mai apropiat punct (punct <em>final<\/em>) \u0219i sunt transmise \u00een continuare prin intermediul internetului public. Resursele parcurg un traseu mai lung \u0219i ajung la destinatar cu o anumit\u0103 \u00eent\u00e2rziere. Calitatea sau viteza transmisiei depinde de furnizorul de servicii Internet.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"463\" src=\"https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier-1024x463.png\" alt=\"\" class=\"wp-image-28217\" srcset=\"https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier-1024x463.png 1024w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier-300x136.png 300w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier-768x348.png 768w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier-1536x695.png 1536w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier-123x56.png 123w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier-142x64.png 142w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier-352x159.png 352w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier-542x245.png 542w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier-920x416.png 920w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier-22x10.png 22w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/standard-tier.png 1905w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00cen <em>Premium Tier, <\/em>cea mai mare parte a rutei este realizat\u0103 prin re\u021beaua intern\u0103 Google. Trecerea la re\u021beaua public\u0103 se face \u00een punctul cel mai apropiat de client. Resursele parcurg o distan\u021b\u0103 mai mic\u0103, viteza de transmisie este mai mare, iar re\u021beaua Google asigur\u0103 disponibilitatea ridicat\u0103 a serviciului oriunde pe p\u0103m\u00e2nt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"335\" src=\"https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier-1024x335.png\" alt=\"\" class=\"wp-image-28207\" srcset=\"https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier-1024x335.png 1024w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier-300x98.png 300w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier-768x251.png 768w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier-1536x503.png 1536w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier-123x40.png 123w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier-142x46.png 142w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier-352x115.png 352w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier-542x177.png 542w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier-920x301.png 920w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier-22x7.png 22w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/premium-tier.png 1919w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Dac\u0103 dori\u021bi s\u0103 m\u0103ri\u021bi viteza site-ului dvs. de comer\u021b electronic \u0219i s\u0103 spori\u021bi performan\u021ba acestuia, alege\u021bi <em>Premium Tier<\/em>.<\/strong><\/p>\n\n\n\n<h4 id=\"h-cloud-cdn\"> Cloud CDN <\/h4>\n\n\n\n<p><strong>O alt\u0103 sugestie pentru a accelera site-ul \u00een perioada Black Friday este lansarea serviciului Cloud CDN.<\/strong><\/p>\n\n\n\n<p>CDN (<em>re\u021bea de livrare a con\u021binutului<\/em>) este un sistem pentru livrarea con\u021binutului c\u0103tre mai multe centre de date \u0219i puncte de schimb de trafic Internet. A fost creat pentru a minimiza blocajele \u00een l\u0103\u021bimea de band\u0103 a re\u021belei, pentru a asigura disponibilitatea \u0219i performan\u021ba ridicat\u0103 a site-urilor web, aplica\u021biilor \u0219i suporturilor media. CDN are un sistem de rutare care trimite fi\u0219iere statistice (de exemplu, fi\u0219iere de pagini web: HTML, CSS, JS, imagini \u0219i text) c\u0103tre nodul geografic cel mai apropiat de persoana care acceseaz\u0103 site-ul web.<\/p>\n\n\n\n<p>Lansarea serviciului Cloud CDN va cre\u0219te viteza de \u00eenc\u0103rcare a paginii \u00een r\u00e2ndul utilizatorilor din orice loca\u021bie, f\u0103r\u0103 a compromite calitatea fi\u0219ierelor, imaginilor sau a videoclipurilor. De asemenea, va cre\u0219te eficien\u021ba site-ului web \u0219i va \u00eembun\u0103t\u0103\u021bi rezisten\u021ba la volumele de trafic tranzitorii.<\/p>\n\n\n\n<h3 id=\"h-problema-3-recomand-ri-gre-ite-de-produse\"> Problema #3: Recomand\u0103ri gre\u0219ite de produse <\/h3>\n\n\n\n<p><strong>Clien\u021bii se a\u0219teapt\u0103 s\u0103 primeasc\u0103 recomand\u0103ri personalizate de produse.<\/strong> S\u0103 presupunem c\u0103 un client adaug\u0103 un smartphone la e-cart \u0219i continu\u0103 cu plata. \u00cen cel mai r\u0103u caz, \u00een urm\u0103toarele s\u0103pt\u0103m\u00e2ni va deschide e-mailuri cu o propunere de a cump\u0103ra acela\u0219i model de telefon sau unul similar. \u00cen cel mai bun caz, va primi o propunere de a cump\u0103ra un suport de biciclet\u0103 pentru un model de telefon achizi\u021bionat \u0219i o baterie extern\u0103 cu o capacitate mare &#8211; deoarece sistemul de recomandare, ca urmare a analizei comportamentului \u0219i a serviciilor vizitate, va descoperi c\u0103 clientul este un fan al excursiilor lungi cu bicicleta.<\/p>\n\n\n\n<h4 id=\"h-recomand-ri-ia-inteligen-artificial\"> Recomand\u0103ri IA (inteligen\u021b\u0103 artificial\u0103) <\/h4>\n\n\n\n<p><strong>Recomand\u0103rile AI sunt un serviciu Google Cloud Platform care utilizeaz\u0103 posibilit\u0103\u021bile de inteligen\u021b\u0103 artificial\u0103 \u0219i v\u0103 permit s\u0103 alege\u021bi propuneri de produse pe baza analizei comportamentului utilizatorilor<\/strong>. Motorul Recomand\u0103ri IA are o eviden\u021b\u0103 a milioane de ac\u021biuni anterioare ale utilizatorilor &#8211; inclusiv cele efectuate \u00een afara site-ului nostru de comer\u021b electronic. Serviciul analizeaz\u0103 \u00een mod continuu informa\u021biile \u0219i ajusteaz\u0103 produsele \u00een timp real ca r\u0103spuns la ac\u021biunile \u00eentreprinse de client. Recomand\u0103rile pot fi afi\u0219ate utilizatorului printr-o varietate de canale, inclusiv intern, \u00een campanii de coresponden\u021b\u0103 sau publicitate online.<\/p>\n\n\n\n<p>Serviciul IA Recomand\u0103ri este utilizat de Disney, printre altele. Kathy DePaolo, vicepre\u0219edint\u0103 de inginerie la Disney, \u0219i-a \u00eemp\u0103rt\u0103\u0219it experien\u021bele la conferin\u021ba Google Cloud Next &#8217;19.<\/p>\n\n\n\n<p>Anterior, Disney folosea propriul motor de recomand\u0103ri &#8211; modelul oferea clien\u021bilor produse din aceea\u0219i categorie, f\u0103r\u0103 a citi corect inten\u021biile cump\u0103r\u0103torului. Kathy a dat un exemplu de recomand\u0103rile pe care le-a primit un client dup\u0103 ce a ad\u0103ugat o masc\u0103 de ochi de somn \u00een co\u0219:<\/p>\n\n\n\n<ul><li>motorul original Disney a recomandat m\u0103\u0219ti de carnaval (produse din categoria deghiz\u0103ri \u0219i m\u0103\u0219ti),<\/li><li>Recomand\u0103rile IA au citit inten\u021bia utilizatorului \u0219i au oferit pijamale, papuci de plu\u0219 \u0219i juc\u0103rii de peluz\u0103 (produse conexe somnului).<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img width=\"1024\" height=\"424\" src=\"https:\/\/fotc.com\/app\/uploads\/2021\/08\/Recommendations-AI-vs-silnik-Disney.png\" alt=\"\" class=\"wp-image-28857\" srcset=\"https:\/\/fotc.com\/app\/uploads\/2021\/08\/Recommendations-AI-vs-silnik-Disney.png 1024w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/Recommendations-AI-vs-silnik-Disney-300x124.png 300w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/Recommendations-AI-vs-silnik-Disney-768x318.png 768w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/Recommendations-AI-vs-silnik-Disney-123x51.png 123w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/Recommendations-AI-vs-silnik-Disney-142x59.png 142w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/Recommendations-AI-vs-silnik-Disney-352x146.png 352w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/Recommendations-AI-vs-silnik-Disney-542x224.png 542w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/Recommendations-AI-vs-silnik-Disney-920x381.png 920w, https:\/\/fotc.com\/app\/uploads\/2021\/08\/Recommendations-AI-vs-silnik-Disney-22x9.png 22w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pute\u021bi ad\u0103uga Recomand\u0103ri IA pe site-ul dvs. de comer\u021b electronic \u00een cinci pa\u0219i:<\/p>\n\n\n\n<ol><li>Crea\u021bi un proiect nou sau selecta\u021bi un proiect existent \u00een consola Google Cloud Platform.<\/li><li>Cu trimiterea de date c\u0103tre serviciu. O pute\u021bi face pentru Google Merchant Center (importul de informa\u021bii despre produse \u00een comer\u021bul electronic) \u0219i Google Tag Manager (importarea informa\u021biilor despre comportamentul utilizatorilor); dac\u0103 nu a\u021bi folosit instrumentele Google \u00eenainte, va fi necesar s\u0103 colecta\u021bi datele \u0219i s\u0103 le importa\u021bi \u00een serviciu.<\/li><li>Prin crearea de modele pentru instruire \u0219i stabilirea obiectivelor de afaceri &#8211; modelul de instruire dureaz\u0103 2 p\u00e2n\u0103 la 5 zile,<\/li><li>Selectarea canalelor de marketing \u00een care urmeaz\u0103 s\u0103 apar\u0103 recomand\u0103ri.<\/li><li>Prin rularea test\u0103rilor A\/B \u0219i monitorizarea schimb\u0103rilor \u00een comportamentul utilizatorului.<\/li><\/ol>\n\n\n\n<p>Citi\u021bi \u0219i:<\/p>\n\n\n\n<p><a href=\"https:\/\/fotc.com\/ro\/blog\/cum-sustin-google-cloud-platform-inteligenta-artificiala-comertul-electronic\/\" class=\"ek-link\">Cum sus\u021bin Google Cloud Platform \u0219i inteligen\u021ba artificial\u0103 comer\u021bul electronic<\/a><\/p>\n\n\n\n<h2 id=\"h-v-vom-sprijini-magazinul-online-n-preg-tirile-pentru-black-friday\"> V\u0103 vom sprijini magazinul online \u00een preg\u0103tirile pentru Black Friday <\/h2>\n\n\n\n<p>Studiile ne arat\u0103 c\u0103 rata co\u0219urilor abandonate este de aproximativ 70%, la fel \u0219i abandonul \u00een ultimul pas de checkout din cauza unor procese prea complicate Numeroase provoc\u0103ri pentru e-comer\u021b num\u0103r\u0103 \u0219i timpii de \u00eenc\u0103rcare sau optimizarea website-urilor pentru mobile. De la descriere incomplete \u00een paginile e produse la optimizarea stocurilor, fiecare magazin online are puncte forte, puncte slabe \u0219i loc de \u00eembun\u0103t\u0103\u021biri. Cel mai important este s\u0103 \u0219ti\u021bi unde s\u0103 le g\u0103si\u021bi \u0219i s\u0103 prioritiza\u021bi problemele cele mai relevante.<\/p>\n\n\n\n<p>Suntem un partener oficial Google Cloud. Avem profesioni\u0219ti certifica\u021bi la bord care au sprijinit peste 2.000 de companii \u00een procesul lor de transformare digital\u0103. Utiliz\u0103m noi \u00een\u0219ine zilnic solu\u021biile pe care le oferim clien\u021bilor no\u0219tri. Astfel \u00eenc\u00e2t dezvoltarea de aplica\u021bii folosind infrastructura cloud nu este o provocare pentru noi.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/fotc.com\/ro\/contact\/\" class=\"ek-link\">Contacta\u021bi-ne direct ca s\u0103 vorbim despre cum v\u0103 putem sprijini \u00een preg\u0103tirile pentru Black Friday<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cum arat\u0103 cea mai magic\u0103 perioad\u0103 a anului pentru industria comer\u021bului electronic? Black Friday este o tradi\u021bie importat\u0103 din str\u0103in\u0103tate, care a c\u00e2\u0219tigat tot mai mult\u0103 popularitate pe segmentul v\u00e2nz\u0103rilor online \u00een Europa \u0219i Rom\u00e2nia. \u00cen 2020, cifrele indic\u0103 o cre\u0219tere cu 20% a persoanelor interesate de Black Friday \u00een Rom\u00e2nia, potrivit Refleqtmedia.ro. Totodat\u0103, rom\u00e2nii &hellip; <a href=\"https:\/\/fotc.com\/ro\/blog\/top-3-probleme-de-e-comert-puteti-intampina-de-black-friday-cum-sa-preveniti\/\">Continued<\/a><\/p>\n","protected":false},"author":19,"featured_media":37613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":8,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}"},"categories":[562],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.7 (Yoast SEO v19.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 probleme de e-comer\u021b pe care le pute\u021bi \u00eent\u00e2mpina de Black Friday \u0219i cum s\u0103 le preveni\u021bi<\/title>\n<meta name=\"description\" content=\"Black Friday este un eveniment pentru care se preg\u0103tesc o mul\u021bime de magazine online. 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