{"id":138664,"date":"2024-04-12T14:13:45","date_gmt":"2024-04-12T12:13:45","guid":{"rendered":"https:\/\/fotc.com\/?p=138664"},"modified":"2024-04-12T14:43:04","modified_gmt":"2024-04-12T12:43:04","slug":"top-7-utilizari-generative-ai-in-marketing","status":"publish","type":"post","link":"https:\/\/fotc.com\/ro\/blog\/top-7-utilizari-generative-ai-in-marketing\/","title":{"rendered":"Top 7 utiliz\u0103ri ale Generative AI \u00eentr-o echip\u0103 de marketing"},"content":{"rendered":"\n<p>Inteligen\u021ba artificial\u0103 generativ\u0103 (generative AI) este un subset al inteligen\u021bei artificiale, axat pe crearea de con\u021binut cum ar fi text, imagini, audio sau video. Utiliz\u00e2nd algoritmi avansa\u021bi pentru a genera con\u021binut care imit\u0103 creativitatea uman\u0103, generative AI reprezint\u0103 grani\u021ba fin\u0103 dintre con\u021binutul generat de ma\u0219ini \u0219i cel de oameni. Pare astfel un instrument propice de folosit pentru echipele creative. A\u0219a c\u0103 ne-am propus ca \u00een urm\u0103torul articol s\u0103 analiz\u0103m cum s\u0103 folosim AI generativ\u0103 pentru industria de marketing.<\/p>\n\n\n\n<h2 id=\"h-care-sunt-punctele-forte-ale-generative-ai\">Care sunt punctele forte ale Generative AI?<\/h2>\n\n\n\n<p><a href=\"https:\/\/fotc.com\/ro\/blog\/inteligenta-artificiala-generativa\/\" class=\"ek-link\">Inteligen\u021ba artificial\u0103 generativ\u0103<\/a> opereaz\u0103 prin arhitecturi ample de re\u021bele neuronale, cum ar fi re\u021bele generative adverse (GAN) \u0219i transformatoare generative pre-antrenate (GPT). GAN-urile se angajeaz\u0103 \u00eentr-un joc competitiv \u00eentre dou\u0103 re\u021bele. Vorbim de o re\u021bea generator \u0219i una discriminator, \u00een timp ce GPT-urile utilizeaz\u0103 arhitectura transformatoare pentru a procesa date secven\u021biale \u0219i a deduce rela\u021bii contextuale \u00eentre cuvinte. Aceste capacit\u0103\u021bi permit inteligen\u021bei artificiale generative s\u0103:<\/p>\n\n\n\n<ul><li>Creeze imagini realiste pe baza instruc\u021biunilor scrise.<\/li><li>Genereze r\u0103spunsuri \u00een limbaj natural la solicit\u0103rile utilizatorilor.<\/li><li>Rezume texte, r\u0103spund\u0103 la \u00eentreb\u0103ri \u0219i chiar s\u0103 genereze cod.<\/li><li>Analizeze date pentru a identifica modele \u0219i pentru a face predic\u021bii.<\/li><\/ul>\n\n\n\n<h2>Top 7 exemple pentru a folosi Generative AI \u00een marketing<\/h2>\n\n\n\n<p>De la crearea de con\u021binut de calitate, relevant \u0219i personalizat pentru audien\u021be la analiza datelor consumatorilor \u0219i identificarea tiparelor \u00een comportamentul utilizatorilor, inteligen\u021ba artificial\u0103 generativ\u0103 poate fi asul de m\u00e2nec\u0103 pentru marketeri.<\/p>\n\n\n\n<h3>1. Generarea de con\u021binut personalizat<\/h3>\n\n\n\n<p>A\u0219a cum am mai spus deja, AI generativ\u0103 faciliteaz\u0103 crearea automat\u0103 a diverselor tipuri de con\u021binut. Pe l\u00e2ng\u0103 tipurile de con\u021binut includem \u0219i unelte des \u00eent\u00e2lnite \u00een marketing precum e-mailuri, post\u0103ri pentru re\u021belele sociale sau descrieri de produse. Ca un prim pas, inteligen\u021ba artificial\u0103 analizeaz\u0103 comportamentul \u0219i preferin\u021bele consumatorilor vo\u0219tri. Ulterior, pe baza acestora, poate genera con\u021binut personalizat \u0219i captivant, adaptat anumitor audien\u021be \u021bint\u0103.<\/p>\n\n\n\n<h3>2. Generarea de con\u021binut vizual <\/h3>\n\n\n\n<p>Sigur ai auzit \u0219i de instrumente AI precum ar fi <strong>DALL-E<\/strong> sau <strong>Midjourney<\/strong>. Acestea genereaz\u0103 imagini de \u00eenalt\u0103 calitate pentru display-uri de produse, materiale de branding \u0219i campanii publicitare. Aceste imagini sunt realmente atractive din punct de vedere vizual. \u00cen plus, ajut\u0103 la cre\u0219terea interac\u021biunilor \u0219i a conversiilor pe diverse platforme online. Cel mai adesea pot fi folosite de echipele care gestioneaz\u0103 magazine online \u0219i conturi pe re\u021belele de socializare.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Heinz A.I. Ketchup\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LFmpVy6eGXs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>3. Generarea de produse \u0219i fi\u0219iere video<\/h3>\n\n\n\n<p>Produsele video \u0219i demo-urile de produse se num\u0103r\u0103 \u0219i ele printre beneficiile lucrului cu AI generativ\u0103. Prin automatizarea procesului de produc\u021bie video, companiile \u00ee\u0219i pot prezenta eficient produsele \u0219i serviciile, stimul\u00e2nd popularitatea brandului \u0219i implicarea clien\u021bilor. Astfel de produse video pot fi folosite de o echip\u0103 de marketing \u0219i \u00een crearea de reclame.&nbsp;<\/p>\n\n\n\n<p>Totu\u0219i, zona de creare video este amenin\u021bat\u0103 \u0219i de scopuri r\u0103u inten\u021bionate precum <strong>deep fakes.<\/strong><\/p>\n\n\n\n<h3>4. Compozi\u021bie muzical\u0103<\/h3>\n\n\n\n<p>Eforturile echipei de marketing pot fi \u0219i mai departe sus\u021binute prin crearea de compozi\u021bii muzicale personalizate. Vorbim de muzic\u0103 generat\u0103 de inteligen\u021b\u0103 artificial\u0103, optimizat\u0103 pentru anumite campanii \u0219i audien\u021be. Prin crearea de coloane sonore personalizate adaptate brandului vostru \u0219i preferin\u021belor consumatorilor, compania \u00ee\u0219i poate \u00eembun\u0103t\u0103\u021bi campaniile de marketing. <\/p>\n\n\n\n<p>Astfel de compozi\u021bii muzicale pot l\u0103sa o impresie de durat\u0103 asupra publicului vostru \u0219i pot deveni parte din cultura pop. Sigur ne putem imagina cu to\u021bii scurta tem\u0103 muzical\u0103 a brandului McDonald\u2019s, nu e a\u0219a?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Mc Donald&#039;s - I&#039;m Lovin&#039; it\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ca5S85mhFbE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>5. Chatbot-uri AI pentru customer service<\/h3>\n\n\n\n<p>Chatbot-urile \u0219i inteligen\u021ba conversa\u021bional\u0103, alimentate de AI generativ\u0103, sunt aici s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 continuu serviciile destinate clien\u021bilor. \u0218i vorbim aici de beneficii precum asisten\u021b\u0103 24\/7, timpi scur\u021bi de r\u0103spuns \u0219i suport multilingv. Aceste sisteme bazate pe inteligen\u021b\u0103 artificial\u0103 gestioneaz\u0103 \u00eentreb\u0103rile clien\u021bilor \u00een mod eficient, la fel ca un operator uman. Rezultatele? Satisfac\u021bia \u0219i reten\u021bia clien\u021bilor.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img src=\"https:\/\/fotc.com\/app\/uploads\/2024\/04\/chatbot-AI.png\" alt=\"\" class=\"wp-image-138711\" width=\"407\" height=\"752\" srcset=\"https:\/\/fotc.com\/app\/uploads\/2024\/04\/chatbot-AI.png 471w, https:\/\/fotc.com\/app\/uploads\/2024\/04\/chatbot-AI-162x300.png 162w, https:\/\/fotc.com\/app\/uploads\/2024\/04\/chatbot-AI-88x163.png 88w, https:\/\/fotc.com\/app\/uploads\/2024\/04\/chatbot-AI-77x142.png 77w, https:\/\/fotc.com\/app\/uploads\/2024\/04\/chatbot-AI-95x175.png 95w, https:\/\/fotc.com\/app\/uploads\/2024\/04\/chatbot-AI-153x282.png 153w, https:\/\/fotc.com\/app\/uploads\/2024\/04\/chatbot-AI-99x183.png 99w, https:\/\/fotc.com\/app\/uploads\/2024\/04\/chatbot-AI-14x26.png 14w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/figure><\/div>\n\n\n\n<h3>6. Sisteme de analiz\u0103 a sentimentelor<\/h3>\n\n\n\n<p>Feedback pozitiv, negativ sau neutru? AI generativ\u0103 v\u0103 ajut\u0103 \u0219i la analiza sentimentelor prin generarea de date text sintetice. Acestea sus\u021bin formarea modelelor de \u00eenv\u0103\u021bare profund\u0103 (deep learning) pentru a analiza datele text corespondente diferitelor emo\u021bii. Ajut\u0103 astfel companiile s\u0103 evalueze opiniile comunit\u0103\u021bii \u0219i s\u0103-\u0219i adapteze campaniile de marketing \u00een consecin\u021b\u0103.<\/p>\n\n\n\n<h3>7. Optimizarea pentru motoarele de c\u0103utare (SEO)<\/h3>\n\n\n\n<p>Identificarea cuvintelor cheie \u0219i a expresiilor relevante sunt prioritare pentru orice campanie de marketing digital. Cu analize de big date \u0219i identificarea de tipare \u00een comportamentul consumatorilor, inteligen\u021ba artificial\u0103 faciliteaz\u0103 \u0219i mai mult generarea acestor termeni. Mai departe, instrumentele bazate pe inteligen\u021b\u0103 artificial\u0103, cum ar fi <a href=\"https:\/\/gemini.google.com\/\" class=\"ek-link\">Gemini de la Google<\/a>, \u00eei ajut\u0103 pe marketeri s\u0103 genereze noi topicuri de abordat, s\u0103 efectueze cercet\u0103ri pe baza cuvintelor cheie \u0219i s\u0103 optimizeze continuu con\u021binutul pentru o pozi\u021bie mai bun\u0103 \u00een motoarele de c\u0103utare.<\/p>\n\n\n\n<h2>Ob\u021bine\u021bi cele mai bune rezultate online folosind AI generativ\u0103<\/h2>\n\n\n\n<p>Inteligen\u021ba artificial\u0103 generativ\u0103 continu\u0103 s\u0103 revolu\u021bioneze industria de publicitate. Automatizarea cre\u0103rii de con\u021binut, \u00eembun\u0103t\u0103\u021birea experien\u021belor vizuale \u0219i audio, \u00eembun\u0103t\u0103\u021birea serviciilor de customer service \u0219i optimizarea strategiilor de marketing digital sunt doar c\u00e2teva dintre ariile pe care le sus\u021bine. <\/p>\n\n\n\n<p>Diversele aplica\u021bii AI le permit speciali\u0219tilor din industrie s\u0103 fie c\u00e2t mai alinia\u021bi cu publicul lor. Nu doar c\u0103 nu fur\u0103 joburi, ci stimuleaz\u0103 continuu dezvoltarea companiilor digitale \u00eentr-un peisaj din ce \u00een ce mai competitiv. Dac\u0103 dori\u021bi s\u0103 \u00eentreba\u021bi exper\u021bii cloud FOTC despre beneficiile \u0219i aplica\u021biile modelelor Gen AI, <a href=\"https:\/\/fotc.com\/ro\/contact\/\" class=\"ek-link\">contacta\u0163i-ne<\/a> \u0219i programa\u021bi o discu\u021bie unu-la-unu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inteligen\u021ba artificial\u0103 generativ\u0103 (generative AI) este un subset al inteligen\u021bei artificiale, axat pe crearea de con\u021binut cum ar fi text, imagini, audio sau video. Utiliz\u00e2nd algoritmi avansa\u021bi pentru a genera con\u021binut care imit\u0103 creativitatea uman\u0103, generative AI reprezint\u0103 grani\u021ba fin\u0103 dintre con\u021binutul generat de ma\u0219ini \u0219i cel de oameni. Pare astfel un instrument propice de&#8230;<\/p>\n","protected":false},"author":19,"featured_media":138665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":3,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}"},"categories":[562],"tags":[1117,1115],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.7 (Yoast SEO v19.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 7 utiliz\u0103ri ale Generative AI \u00een marketing | FOTC<\/title>\n<meta name=\"description\" content=\"Explora\u021bi cum s\u0103 utiliza\u021bi inteligen\u021ba artificial\u0103 generativ\u0103 (generative AI) \u00een marketing prin crearea de imagini \u0219i text realiste.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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