{"id":130657,"date":"2023-11-06T11:54:21","date_gmt":"2023-11-06T10:54:21","guid":{"rendered":"https:\/\/fotc.com\/?p=130657"},"modified":"2023-11-06T17:08:27","modified_gmt":"2023-11-06T16:08:27","slug":"de-ce-ajung-email-urile-in-spam","status":"publish","type":"post","link":"https:\/\/fotc.com\/ro\/blog\/de-ce-ajung-email-urile-in-spam\/","title":{"rendered":"De ce v\u0103 ajung email-urile \u00een spam? 9 dintre cele mai \u00eent\u00e2lnite situa\u021bii \u0219i solu\u021bii pentru acestea"},"content":{"rendered":"\n<p>De ce \u00eemi sunt livrate email-urile \u00een spam? Ajunge\u021bi des s\u0103 v\u0103 pune\u021bi aceast\u0103 \u00eentrebare? Afla\u021bi c\u0103 nu sunte\u021bi singurii \u00een aceast\u0103 situa\u021bie.&nbsp;E-mailul este unul dintre cele mai importante canale prin care o companie poate comunica \u0219i \u00ee\u0219i poate cre\u0219te clientela. Email marketing-ul este, de asemenea, o parte esen\u021bial\u0103 din orice strategie de afaceri. Totu\u0219i, livrarea email-urilor \u00een spam \u0219i nu \u00een Inbox este una dintre cele mai \u00eent\u00e2lnite provoc\u0103ri cu care se confrunt\u0103 companiile.&nbsp;<\/p>\n\n\n\n<p>1 din 6 e-mailuri de marketing, legitime, livrate cu permisiunea destinatarului, nu ajunge \u00een c\u0103su\u021ba de e-mail, potrivit raportului <a href=\"https:\/\/www.validity.com\/wp-content\/uploads\/2023\/03\/2023-Email-Deliverability-Benchmark.pdf\" class=\"ek-link\">Email Deliverability Benchmark<\/a> efectuat de Validity \u00een 2023. 1 din 10 e-mailuri nu este nici m\u0103car acceptat de furnizorul de servicii de email. Mai departe, \u00een acest articol, discut\u0103m care sunt cele mai comune nou\u0103 motive pentru care email-urile ajung \u00een spam. V\u0103 oferim \u00een acela\u0219i timp solu\u021bii pentru a preveni astfel de incidente, acumulate \u00een experien\u021ba noastr\u0103 de lucru cu peste 3.000 de clien\u021bi Gmail \u0219i Google Workspace.<\/p>\n\n\n\n<h2>9 dintre cele mai comune circumstan\u021be \u00een care e-mailurile de afaceri ajung \u00een spam<\/h2>\n\n\n\n<p>Am preg\u0103tit o list\u0103 cu cele mai \u00eent\u00e2lnite circumstan\u021be \u00een care e-mailurile voastre ajung s\u0103 par\u0103 suspecte atunci c\u00e2nd sunt scanate de algoritmii care protejeaz\u0103 cutiile po\u0219tale ale destinatarilor. Indiferent dac\u0103 trimite\u021bi un e-mail direct sau un buletin informativ (newsletter) \u00een mas\u0103, exist\u0103 numeroase strategii pe care le pute\u021bi instrumenta pentru a v\u0103 p\u0103stra mesajele departe de spam. Astfel, v\u0103 ve\u021bi cre\u0219te \u0219ansele de a ob\u021bine o rat\u0103 ridicat\u0103 de deschidere \u0219i r\u0103spuns la e-mailurile voastre.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-1-gre-eli-gramaticale-de-punctua-ie-sau-de-formulare\">1. Gre\u0219eli gramaticale, de punctua\u021bie sau de formulare<\/h3>\n\n\n\n<p>Mesajele spam sunt renumite pentru gre\u0219eli lingvistice \u0219i gramaticale. Mul\u021bi spammeri folosesc traduceri automate sau includ formul\u0103ri \u0219i o punctua\u021bie exagerat\u0103 pentru a crea un sentiment de urgen\u021b\u0103. Filtrele de spam caut\u0103 s\u0103 surprind\u0103 astfel de mesaje neglijente, astfel c\u0103 recomandarea noastr\u0103 este s\u0103 evita\u021bi fraze \u0219i tactici precum:&nbsp;<\/p>\n\n\n\n<ul><li>SCRIEREA CU MAJUSCULE;<\/li><li>textele \u00een culori exagerate;<\/li><li>un num\u0103r excesiv de emoji-uri;<\/li><li>promisiuni renumite spam, cum ar fi \u201ebonus \u00een numerar\u201d, \u201edubla\u021bi-v\u0103 venitul\u201d, \u201esc\u0103pa\u021bi de datorii\u201d, \u201ec\u00e2\u0219tig curay\u201d, \u201eofert\u0103 unic\u0103 \u00een via\u021b\u0103\u201d. \u201esl\u0103bi\u021bi rapid\u201d, \u201ecunoa\u0219te\u021bi persoane nec\u0103s\u0103torite\u201d etc.;<\/li><li>expresii care constr\u00e2ng luarea de m\u0103suri urgente, de exemplu, \u201ecere\u021bi-v\u0103 recompensa\u201d, \u201ea\u021bi fost selectat\u201d, \u201einforma\u021bii importante privind contul dvs.\u201d, \u201e\u00eenregistra\u021bi-v\u0103 acum\u201d;<\/li><li>numeroase semne de exclama\u021bie!!!1!! sau mai multe semne de \u00eentrebare??? sau \u201d&#8230;\u201d folosite f\u0103r\u0103 scop;<\/li><li>o gramatic\u0103 plin\u0103 de erori \u0219i multe gre\u0219eli de ortografie.<\/li><\/ul>\n\n\n\n<h4 id=\"h-cum-mbun-t-i-i-textele-e-mailurilor-dvs\">Cum \u00eembun\u0103t\u0103\u021bi\u021bi textele e-mailurilor dvs.?<\/h4>\n\n\n\n<p>\u00cencerca\u021bi s\u0103 elimina\u021bi oricare termen spam din textul email-ului, din subiectul acestuia sau textul pe scurt afi\u0219at \u00een lista de email-uri. P\u0103stra\u021bi textul concis, la subiect \u0219i scris corect pentru ca filtrele s\u0103 recunoasc\u0103 materialele autentice de cele spam.&nbsp;<\/p>\n\n\n\n<p>Fi\u021bi con\u0219tien\u021bi de fraze care ar putea suna incomplet \u0219i nu include\u021bi mai mult de un \u00eendemn la ac\u021biune (call to action). Gmail v\u0103 verific\u0103 ortografia \u0219i v\u0103 subliniaz\u0103 gre\u0219elile \u00een timp ce scrie\u021bi textele, astfel c\u0103 v\u0103 va sus\u021bine \u00een a evita erori comune de scriere. Dac\u0103 dori\u021bi s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi \u0219i mai mult scrisul, utiliza\u021bi instrumente online de revizuire a gramaticii care v\u0103 pot ajuta s\u0103 scrie\u021bi emailuri profesionale.<\/p>\n\n\n\n<h3>2. Raport dispropor\u021bionat \u00eentre imagine \u0219i text<\/h3>\n\n\n\n<p>Ca s\u0103 face\u021bi email-urile mai atractive, ve\u021bi fi tenta\u021bi s\u0103 include\u021bi numeroase capturi de ecran sau imagini \u00een corpul acestora. De\u0219i imaginile pot ajuta la vizualizarea unor date importante, acestea pot fi \u0219i un semnal pentru ca mesajul s\u0103 ajung\u0103 \u00een spam.&nbsp;Motivul din spatele acestei lupte spam vs. algoritm? La momentul la care filtrele c\u0103su\u021belor po\u0219tale au \u00eenceput s\u0103 capteze cuvinte specifice spam \u0219i problemele de gramatic\u0103, expeditorii de astfel de oferte au g\u0103sit noi solu\u021bii de a \u00eenc\u0103lca sistemul. Una dintre acestea a fost chiar tranzi\u021bia con\u021binutul spam de la text la imagine. <\/p>\n\n\n\n<p>Serviciile avansate de e-mail, cum ar fi Gmail pentru afaceri prin <strong><a href=\"https:\/\/fotc.com\/ro\/google-workspace\/\" class=\"ek-link\">suita Google Workspace<\/a><\/strong>, sunt acum echipate cu recunoa\u0219tere optic\u0103 a caracterelor (OCR). Astfel de trucuri sunt inutile at\u00e2ta timp c\u00e2t v\u0103 echipa\u021bi angaja\u021bii cu o astfel de solu\u021bie de email de afaceri. <\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi administrator al conturilor Google Workspace Enterprise, pute\u021bi chiar s\u0103 utiliza\u021bi aceast\u0103 tehnologie \u00een <a href=\"https:\/\/fotc.com\/ro\/blog\/prevenirea-pierderilor-date\/\" class=\"ek-link\">politicile de prevenire a pierderii datelor<\/a> pentru a \u00eempiedica scurgerea informa\u021biilor sensibile \u00een afara organiza\u021biei sub form\u0103 de imagini.<\/p>\n\n\n\n<h4>Cum pute\u021bi evita astfel de gre\u0219eli?<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img src=\"https:\/\/fotc.com\/app\/uploads\/2023\/11\/raport-imagine-text.png\" alt=\"\" class=\"wp-image-130698\" width=\"786\" height=\"504\" srcset=\"https:\/\/fotc.com\/app\/uploads\/2023\/11\/raport-imagine-text.png 973w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/raport-imagine-text-300x193.png 300w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/raport-imagine-text-768x493.png 768w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/raport-imagine-text-123x79.png 123w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/raport-imagine-text-142x91.png 142w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/raport-imagine-text-272x175.png 272w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/raport-imagine-text-439x282.png 439w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/raport-imagine-text-285x183.png 285w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/raport-imagine-text-26x17.png 26w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure><\/div>\n\n\n\n<p>Nu folosi\u021bi imaginile dintr-un email ca \u00eenlocuitor pentru textul din corpul acestuia. Dac\u0103 este necesar s\u0103 include\u021bi imagini \u00eentr-un newsletter, asigura\u021bi-v\u0103 c\u0103 acestea sunt contrabalansate de suficient\u0103 descriere \u0219i text. Astfel, algoritmii antispam nu vor g\u0103si nimic \u00een neregul\u0103 cu email-ul dvs. <\/p>\n\n\n\n<h2>3. Ave\u021bi prea multe ata\u0219amente sau trimite\u021bi fi\u0219iere format .exe<\/h2>\n\n\n\n<p>Ata\u0219amentele din e-mailurile spam sunt adesea folosite pentru a distribui malware, a\u0219a c\u0103 filtrele antispam acord\u0103 o deosebit\u0103 aten\u021bie scan\u0103rii acestora. \u00cencerca\u021bi s\u0103 limita\u021bi num\u0103rul de fi\u0219iere pe care le ata\u0219a\u021bi unui email trimis \u00een afara organiza\u021biei dvs. Limita Gmail pentru greutatea combinat\u0103 a ata\u0219amentelor este de 25 MB. Fi\u0219ierele executabile (.exe) sunt \u0219i ele o amenin\u021bare, a\u0219a c\u0103 Gmail interzice trimiterea lor ca ata\u0219amente.<\/p>\n\n\n\n<h3>Ce s\u0103 face\u021bi dac\u0103 ave\u021bi de trimis un fi\u0219ier executiv sau mai multe ata\u0219amente simultan \u00een Gmail?<\/h3>\n\n\n\n<p>Cel mai sigur \u0219i mai convenabil mod de a trimite fi\u0219iere ata\u0219ate este prin Google Drive. Platforma v\u0103 permite s\u0103 ocoli\u021bi dimensiunile limit\u0103 ale fi\u0219ierelor \u0219i chiar s\u0103 trimite\u021bi fi\u0219iere .exe.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img src=\"https:\/\/fotc.com\/app\/uploads\/2023\/11\/atasament-Drive.png\" alt=\"\" class=\"wp-image-130708\" width=\"581\" height=\"678\" srcset=\"https:\/\/fotc.com\/app\/uploads\/2023\/11\/atasament-Drive.png 707w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/atasament-Drive-257x300.png 257w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/atasament-Drive-123x144.png 123w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/atasament-Drive-122x142.png 122w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/atasament-Drive-150x175.png 150w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/atasament-Drive-242x282.png 242w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/atasament-Drive-157x183.png 157w, https:\/\/fotc.com\/app\/uploads\/2023\/11\/atasament-Drive-22x26.png 22w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/figure><\/div>\n\n\n\n<p>Pasul 1. \u00cenc\u0103rca\u021bi fi\u0219ierele dorite pe Google Drive.<\/p>\n\n\n\n<p>Pasul 2. Compune\u021bi un mail \u00een Gmail.&nbsp;<\/p>\n\n\n\n<p>Pasul 3. Selecta\u021bi pictograma Drive din bara de op\u021biuni.&nbsp;<\/p>\n\n\n\n<p>Pasul 4. C\u0103uta\u021bi, selecta\u021bi \u0219i insera\u021bi fi\u0219ierul dorit. Acesta se va ata\u0219a automat email-ului, ca oricare alt ata\u0219ament.<\/p>\n\n\n\n<h2>4. Link-uri \u00een\u0219el\u0103toare<\/h2>\n\n\n\n<p>Direc\u021bionarea c\u0103tre domenii asociate cu spam \u0219i malware este un semnal de alarm\u0103 evident pentru filtrele antispam. Totu\u0219i, chiar dac\u0103 utiliza\u021bi un link c\u0103tre un site web legitim, acesta poate \u00een continuare s\u0103 fie semnalizat drept un pericol. De preferat s\u0103 evita\u021bi astfel:<\/p>\n\n\n\n<ul><li><strong>Utilizarea unei aplica\u021bii care scurteaz\u0103 linkurile lungi;<\/strong><\/li><li><strong>Ancorarea link-ului deasupra unui text care sugereaz\u0103 altceva, de exemplu, dac\u0103 ata\u0219a\u021bi <em>numelecompaniei.ro<\/em> asupra unui text care afi\u0219ez\u0103 <em>alt\u0103pagin\u0103.companiata.ro<\/em>;<\/strong><\/li><li><strong>Ancorarea de linkuri sau butoane care declan\u0219eaz\u0103 redirec\u021bion\u0103ri multiple.<\/strong><\/li><\/ul>\n\n\n\n<h3>Cum s\u0103 evita\u021bi o astfel de gre\u0219eal\u0103?<\/h3>\n\n\n\n<p>Re\u021bine\u021bi c\u0103 nici utilizatorii \u0219i nici algoritmii nu doresc fie surprin\u0219i de un link ata\u0219at unui email. \u00cencerca\u021bi s\u0103 pune\u021bi leg\u0103turi c\u00e2t mai transparente \u0219i mai evidente posibil, f\u0103r\u0103 a folosi instrumente de prescurtare a adreselor. Regula este \u00een special valabil\u0103 atunci c\u00e2nd trimite\u021bi un email \u00een mas\u0103 sau ini\u021bia\u021bi primul contact cu un destinatar din afara organiza\u021biei dvs.<\/p>\n\n\n<div class=\"bg-blue banners mt-4 mb-4\">\r\n  <div class=\"container \">\r\n    <div class=\"row sw\">\r\n        <div class=\"col-md-7 sw col-12 mb-md-0\">\r\n        <span style=\"margin-bottom: 1rem;\r\n    font-weight: 500;margin-top: 25px;\r\n    line-height: 1.1;\r\n    font-size: 2rem; display: block; color:#fff\">Ob\u021bine\u021bi Gmail pentru afaceri pentru echipa dvs.<\/span>\r\n        <\/div>\r\n        <div class=\"col-md-5 sw sww\">\r\n        <img style=\"margin-top:25px;\" src=\"\/app\/uploads\/2023\/02\/FOTC-LOGO-WWW-RGB-RED-2.png\">\r\n        <\/div>\r\n        <\/div>\r\n        <div class=\"row\">\r\n          <div class=\"col-md-7\"><p style=\"color:#fff\">FOTC v\u0103 ofer\u0103 o perioad\u0103 mai lung\u0103 de testare \u0219i condi\u021bii mai avantajoase<\/p><\/div>\r\n        <div class=\"col-md-5 col-12 text-cent-right\">\r\n        <a class=\"newbtn bannerbtn\" href=\"https:\/\/fotc.com\/ro\/contact\/\">Testa\u021bi gratuit<\/a>\r\n        \r\n        <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\n\n\n<h2>5. Subiectele email-urilor, la limita interpret\u0103rii<\/h2>\n\n\n\n<p>Subiectul cu care deschide\u021bi un email influen\u021beaz\u0103 mult rata de deschidere a e-mailurilor dvs. Acesta devine primul lucru care atrage aten\u021bia destinatarilor dvs. Nu este o idee rea s\u0103 crea\u021bi un subiect inteligent, atr\u0103g\u0103tor, care s\u0103 trezeasc\u0103 interesul pentru con\u021binutul email-ului. Cu toate acestea, pute\u021bi u\u0219or s\u0103 da\u021bi \u00een extrem\u0103 \u0219i s\u0103 scrie\u021bi subiecte care nu au nimic de-a face cu topicul email-ului. O practic\u0103 pe care o fac de asemenea spammerii.<\/p>\n\n\n\n<p>Care sunt c\u00e2teva exemple de astfel de tehnici \u00een\u0219el\u0103toare?<\/p>\n\n\n\n<ul><li>Ad\u0103uga\u021bi particula <strong>\u201eRe:\u201d<\/strong> \u00een linia de subiect pentru a crea impresia c\u0103 e-mailul dvs. este un r\u0103spuns \u00eentr-un fir.<\/li><li><strong>\u201dUrgent! Este necesar\u0103 s\u0103 r\u0103spunde\u021bi\u201d<\/strong>. O astfel de abordare \u00eel poate convinge u\u0219or pe destinatar s\u0103-\u0219i piard\u0103 \u00eencrederea \u0219i s\u0103 nu mai deschid\u0103 email-ul deloc.  <\/li><li><strong>\u201eConfirmarea rezerv\u0103rii\/comenzii dumneavoastr\u0103\u201d<\/strong>. Dac\u0103 pretinde\u021bi c\u0103 a avut loc o tranzac\u021bie, destinatarul se poate alarma \u0219i poate crede c\u0103 i-a fost piratat contul.<\/li><\/ul>\n\n\n\n<h3>Cum ajunge\u021bi \u00een spam din cauza subiectelor de email?<\/h3>\n\n\n\n<p>\u00cen fapt, nu este nimic inerent gre\u0219it \u00een a sublinia urgen\u021ba unui e-mail \u00een subiect sau \u00een a trimite confirm\u0103ri ale unor tranzac\u021bii. Cu toate acestea, atunci c\u00e2nd subiectul nu reflect\u0103 con\u021binutul mesajului, destinatarii se pot sim\u021bi \u00een\u0219ela\u021bi \u0219i pot marca e-mailurile dvs. ca spam. Cu c\u00e2t mai mul\u021bi utilizatori v\u0103 semnaleaz\u0103 ca spam, cu at\u00e2t mai mult ve\u021bi atrage aten\u021bia filtrelor antispam pe viitor.<\/p>\n\n\n\n<h2>6. Lipsa consim\u021b\u0103m\u00e2ntului din partea destinatarului<\/h2>\n\n\n\n<p>O alt\u0103 practic\u0103 care poate reduce rata de livrare a e-mailului este \u00eenc\u0103lcarea GDPR. Cum? Prin trimiterea de oferte de afaceri sau de v\u00e2nz\u0103ri c\u0103tre persoane care nu \u0219i-au dat consim\u021b\u0103m\u00e2ntul c\u0103 doresc s\u0103 le primeasc\u0103 \u00een primul r\u00e2nd.<\/p>\n\n\n\n<h3>Cum \u0219ti\u021bi care sunt utilizatorii care vor s\u0103 primeasc\u0103 oferta dvs.?<\/h3>\n\n\n\n<p>\u00cencepe\u021bi prin a \u00eentreba. Acest lucru se aplic\u0103 at\u00e2t e-mailurilor \u0219i newsletterelor trimise \u00een mas\u0103, c\u00e2t \u0219i mesajelor trimise individual. S\u0103 lu\u0103m drep exemplu construirea unei baze de date folosind un formular online. Nu uita\u021bi s\u0103 include\u021bi o caset\u0103 de consim\u021b\u0103m\u00e2nt al \u00eenscrierii, men\u021bion\u00e2nd ce tip de email-uri ve\u021bi trimite \u0219i c\u00e2t de des. Apoi asigura\u021bi-v\u0103 c\u0103 fiecare din mesajele trimise ulterior are un buton de <strong>\u201edezabonare\u201d<\/strong> vizibil ata\u0219at.<\/p>\n\n\n\n<p>Ori de c\u00e2te ori trimite\u021bi o propunere de afaceri unei persoane din afara organiza\u021biei dvs., primul e-mail ar trebui s\u0103 con\u021bin\u0103 o introducere \u0219i o \u00eentrebare care s\u0103 interogheze dorin\u021ba de a afla mai multe detalii. <\/p>\n\n\n\n<h2>7. Email-uri trimise c\u0103tre conturi inactive<\/h2>\n\n\n\n<p>Algoritmii vor identifica \u0219i seriile de email direc\u021bionate c\u0103tre conturi inactive sau conturi inexistente. Dac\u0103 e-mailurile dvs. se re\u00eentorc des \u00een Inbox f\u0103r\u0103 s\u0103 fie livrate sau cu mesajul c\u0103 \u201dnu exist\u0103 un astfel de utilizator aici\u201d, atunci risca\u021bi s\u0103 fi\u021bi penalizat de algoritmii antispam.<\/p>\n\n\n\n<p>Verifica\u021bi de dou\u0103 ori c\u0103su\u021ba destintarului pentru gre\u0219eli de scriere ale adreselor de e-mail. Dac\u0103 trimite\u021bi email-uri \u00een mas\u0103, asigura\u021bi-v\u0103 c\u0103 \u201dperia\u021bi\u201d periodic lista de contacte. Astfel, ve\u021bi evita s\u0103 trimite\u021bi mesaje c\u0103tre utilizatori care nu sunt realmente interesa\u021bi de coresponden\u021ba dvs., cum ar fi utilizatorii care nu v-au deschis e-mailurile \u00een ultimele trei luni.<\/p>\n\n\n\n<h2>8. Reputa\u021bia domeniului dvs. \u0219i a adresei IP<\/h2>\n\n\n\n<p>La fel ca \u00een via\u021ba real\u0103, reputa\u021bia online este construit\u0103 pe ac\u021biunile dvs. anterioare. Cu toate acestea, \u00een cazul unui domeniu, a unei adrese IP \u0219i a unui expeditor de email, s-ar putea s\u0103 fi\u021bi judeca\u021bi \u0219i \u00een func\u021bie de ac\u021biunile celorlal\u021bi colegi de companie.  S_ar putea ca dvs. s\u0103 respecta\u021bi toate regulile \u0219i s\u0103 trimite\u021bi oferte de \u00eencredere c\u0103tre destinatari care chiar \u0219i le doresc. \u00cens\u0103 filtrele spam v\u0103 pot \u00eencadra altfel \u00een urma unei campanii mai pu\u021bin fericite trimis\u0103 de membrii departamentului de v\u00e2nz\u0103ri sau marketing din aceea\u0219i companie. <\/p>\n\n\n\n<h3>Cum men\u021bine\u021bi un rating IP ridicat \u0219i un domeniu cu reputa\u021bie?<\/h3>\n\n\n\n<p>Organiza\u021bi un training GDPR \u00een cadrul companiei. Asigura\u021bi-v\u0103 astfel c\u0103 to\u021bi angaja\u021bii sunt con\u0219tien\u021bi de riscurile asociate utiliz\u0103rii spamului \u00een coresponden\u021ba de afaceri.<\/p>\n\n\n\n<h2>9. Autentificarea incomplet\u0103 a domeniului \u0219i informa\u021bii despre expeditor<\/h2>\n\n\n\n<p>Dac\u0103 nu bifa\u021bi niciun subpunct din lista noastr\u0103, exist\u0103 \u0219anse mari ca problema s\u0103 \u021bin\u0103 de configura\u021bia de e-mail. Vorbim aici despre \u00eenregistr\u0103ri SPF \u0219i DMARC.<\/p>\n\n\n\n<p><strong>SPF (Sender Policy Framework) <\/strong>este o \u00eenregistrare care autentific\u0103 adresa expeditorului. Cu ajutorul acesteia, serverele de e-mail determin\u0103 dac\u0103 un email care pare a fi trimis dintr-un de pe un anumit domeniu provine \u00eentr-adev\u0103r de pe acesta. Prin crearea unei \u00eenregistr\u0103ri SPF, v\u0103 asigura\u021bi c\u0103 serverul dvs. de e-mail este de \u00eencredere pentru domeniul dvs. <\/p>\n\n\n\n<p>SPF singur nu este o garan\u021bie suficient\u0103 pentru a trece testele spam. Acesta autentific\u0103 domeniul, dar nu v\u0103 ajut\u0103 s\u0103 face\u021bi fa\u021b\u0103 \u00eencerc\u0103rilor de fraud\u0103.<\/p>\n\n\n\n<p><strong>Protocolul DKIM (DomainKeys Identified Mail) <\/strong>confirm\u0103 la r\u00e2ndul lui faptul c\u0103 c\u0103 organiza\u021bia \u00ee\u0219i asum\u0103 responsabilitatea pentru con\u021binutul email-ului Este un fel de garan\u021bie care protejeaz\u0103 \u00eempotriva \u00eencerc\u0103rilor de a intercepta e-mailul \u0219i de a uzurpa identitatea domeniului.<\/p>\n\n\n\n<p>Autenticitatea \u00eenregistr\u0103rilor SPF \u0219i DKIM este verificat\u0103 \u00een DNS, sistemul de nume de domeniu.<\/p>\n\n\n\n<p>Toate acestea sunt apoi verificate de<strong> DMARC (Domain-based Message Authentication, Reporting and Conformance)<\/strong>. DMARC este un gatekeeper de e-mail care elimin\u0103 e-mailurile suspecte. Pentru a permite unui mesaj s\u0103 ajung\u0103 la c\u0103su\u021ba po\u0219tal\u0103 a unui destinatar, acesta are nevoie de un SPF configurat corect \u0219i de preferin\u021b\u0103 o potrivire \u00eentre acesta \u0219i DNS. <\/p>\n\n\n\n<p>Este vital s\u0103 configura\u021bi corect DKIM \u0219i DMARC. Astfel, cre\u0219te\u021bi securitatea domeniului dvs. \u0219i  c\u00e2\u0219tiga\u021bi credibilitatea altor servere. Aceste \u00eenregistr\u0103ri \u0219i protocoale \u00eembun\u0103t\u0103\u021besc \u0219ansele ca coresponden\u021ba dvs. s\u0103 fie livrat\u0103 f\u0103r\u0103 obstacole. <\/p>\n\n\n\n<h2>Cum v\u0103 pot ajuta Gmail \u0219i Gmail cu Google Workspace s\u0103 sc\u0103pa\u021bi de amenin\u021barea etichetelor spam?<\/h2>\n\n\n\n<p>Gmail \u0219i Gmail ca parte din pachetul Google Workspace ofer\u0103 o serie de func\u021bii care v\u0103 pot ajuta s\u0103 evita\u021bi s\u0103 ajunge\u021bi \u00een dosarul de spam.&nbsp;<\/p>\n\n\n\n<p>Printre acestea, includem \u0219i:<\/p>\n\n\n\n<p>Filtrare spam \u00eencorporat\u0103: Gmail \u0219i Google Workspace au filtre de spam puternice care \u00eempiedic\u0103 milioane de e-mailuri spam s\u0103 ajung\u0103 \u00een Inbox-ul dvs. \u00een fiecare zi.<\/p>\n\n\n\n<p>Autentificarea domeniului: Gmail \u0219i Google Workspace accept\u0103 toate protocoalele majore de autentificare a e-mailului, ceea ce ajut\u0103 la verificarea identit\u0103\u021bii expeditorului unui e-mail.<\/p>\n\n\n\n<p>Instrumente postmaster: Aplica\u021bia ofer\u0103 instrumente postmaster care v\u0103 ofer\u0103 informa\u021bii despre performan\u021ba livr\u0103rii e-mailurilor \u0219i v\u0103 ajut\u0103 s\u0103 remedia\u021bi problemele legate de spam.<\/p>\n\n\n\n<p>A\u021bi verificat pas cu pas lista erorilor enumerate mai sus? Ajung totu\u0219i e-mailurile dvs. \u00een dosarul de spam? Pute\u021bi contacta <a href=\"https:\/\/fotc.com\/ro\/contact\/\" class=\"ek-link\">asisten\u021ba FOTC<\/a>, companie partener Google, certificat\u0103 Google Cloud, pentru asisten\u021b\u0103 suplimentar\u0103. Avem o echip\u0103 de peste 80 de speciali\u0219ti \u0219i experien\u021b\u0103 \u00een lucrul cu peste 3.000 de companii pe care le-am ghidat pas cu pas \u00een drumul spre cloud \u0219i spre companii digitale sigure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De ce \u00eemi sunt livrate email-urile \u00een spam? Ajunge\u021bi des s\u0103 v\u0103 pune\u021bi aceast\u0103 \u00eentrebare? Afla\u021bi c\u0103 nu sunte\u021bi singurii \u00een aceast\u0103 situa\u021bie.&nbsp;E-mailul este unul dintre cele mai importante canale prin care o companie poate comunica \u0219i \u00ee\u0219i poate cre\u0219te clientela. Email marketing-ul este, de asemenea, o parte esen\u021bial\u0103 din orice strategie de afaceri. Totu\u0219i,&#8230;<\/p>\n","protected":false},"author":19,"featured_media":130853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":8,"_editorskit_typography_data":[],"_editorskit_blocks_typography":"","_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}"},"categories":[565],"tags":[1084],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.7 (Yoast SEO v19.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De ce ajung email-urile \u00een spam? 9 cele mai comune situa\u021bii | FOTC<\/title>\n<meta name=\"description\" content=\"Orice companie se bazeaz\u0103 pe e-mail pentru a comunica cu clien\u021bi, parteneri \u0219i angaja\u021bi. 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