{"id":8797,"date":"2021-07-23T15:33:50","date_gmt":"2021-07-23T13:33:50","guid":{"rendered":"https:\/\/fotc.com\/?post_type=casestudy&#038;p=8797"},"modified":"2025-03-20T08:09:45","modified_gmt":"2025-03-20T07:09:45","slug":"verseo","status":"publish","type":"casestudy","link":"https:\/\/fotc.com\/ro\/studii-de-caz\/verseo\/","title":{"rendered":"Verseo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-despre-client\">Despre client<\/h2>\n\n\n\n<p>Verseo este una dintre cele mai mari agen\u021bii SEM din Polonia \u0219i este una dintre pu\u021binele care a c\u00e2\u0219tigat ecusonul Google Premier Partner. Compania serve\u0219te mii de clien\u021bi pentru care desf\u0103\u0219oar\u0103 campanii de marketing \u00een Google, Bing, Yandex, precum \u0219i canale de socializare, cum ar fi YouTube sau Facebook. Ei vizeaz\u0103 audien\u021be multilingve. Verseo ofer\u0103, de asemenea, Campaign Manager, o platform\u0103 proprie pentru automatizarea \u0219i optimizarea campaniilor publicitare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principala provocare<\/h3>\n\n\n\n<p>\u00centr-un moment de transformare \u00een dezvoltarea companiei, fondatorii Verseo c\u0103utau o solu\u021bie care s\u0103 le permit\u0103 s\u0103 se extind\u0103 liber. Cu toate acestea, agen\u021bia lor de marketing, \u00eentr-o cre\u0219tere dinamic\u0103, a avut nevoi specifice \u2013 de-a lungul anilor a dezvoltat un sistem de lucru bazat pe un set de instrumente externe \u0219i suplimente. Principala cerin\u021b\u0103 a noului serviciu de e-mail a fost integrarea cu toate aceste programe \u0219i posibilitatea de a migra datele.<\/p>\n\n\n<div data-block_610291df677f2  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">C\u00e2nd Verseo s-a transformat dintr-o \u00eentreprindere mic\u0103 \u00een una medie, serviciul de e-mail pe care l-am folosit de ani buni nu ne mai satisf\u0103cea nevoile. Am ales Google Workspace pentru c\u0103 aveam nevoie de mai mult spa\u021biu pentru datele noastre. Acum, \u00een retrospectiv\u0103, \u0219tim c\u0103 spa\u021biul nelimitat este doar unul dintre avantajele serviciului.<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\">Krzysztof Mas\u0142owski, cofondator \u0219i CEO Verseo<\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_610291df677f2] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Solu\u0163ie<\/h3>\n\n\n\n<p><em>C\u00e2nd Verseo s-a transformat dintr-o companie mic\u0103 \u00eentr-o companie medie, serviciul de e-mail pe care l-am folosit de ani buni nu mai satisfacea nevoile noastre. Am ales Google Workspace pentru c\u0103 aveam nevoie de mai mult spa\u021biu pentru datele noastre. Acum, \u00een retrospectiv\u0103, \u0219tim c\u0103 spa\u021biul nelimitat este doar unul dintre avantajele utiliz\u0103rii acestui serviciu.<\/em><\/p>\n\n\n\n<p><strong>Migrare rapid\u0103<\/strong><br>\u00cen timpul migr\u0103riii c\u0103tre cloud, toate e-mailurile de pe vechiul server au fost transferate \u00een conturile Gmail ale companiei \u2013 a fost o tranzi\u021bie f\u0103r\u0103 probleme pentru angaja\u021bi. Pentru Verseo, cunoa\u0219terea arhivei po\u0219tale este deosebit de important\u0103, deoarece compania are un grup mare de clien\u021bi fideli, pe termen lung. Adesea caut\u0103 istoria coresponden\u021bei p\u00e2n\u0103 la 5 ani \u00een trecut pentru a urm\u0103ri ceea ce a fost convenit \u00een primele etape ale cooper\u0103rii.<\/p>\n\n\n\n<p><strong>Tranzi\u021bie f\u0103r\u0103 probleme<\/strong><br>Procesul de migrare a serviciilor suplimentare (Analytics, Anun\u021buri, instrument Webmaster) a decurs f\u0103r\u0103 probleme \u0219i nu a provocat \u00eentreruperi \u00een func\u021bionarea agen\u021biei. Toate instrumentele pe care agen\u021bia le folose\u0219te func\u021bioneaz\u0103 la fel de bine (\u0219i adesea chiar mai bine) cu conturile Google.<\/p>\n\n\n\n<p><em>Dac\u0103 nu ar fi Google Workspace, agen\u021bia noastr\u0103 nu ar putea cre\u0219te at\u00e2t de repede. Am \u00eenchis 2019 cu o cifr\u0103 de afaceri de peste 28 de milioane de contracte. P\u00e2n\u0103 la 459 de companii noi s-au al\u0103turat. Google Workspace ne sprijin\u0103 \u00een fiecare zi la scalarea companiei \u0219i ne accelereaz\u0103 munca, coordonarea sarcinilor \u0219i schimbul de informa\u021bii.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultate<\/h3>\n\n\n\n<p><strong>Google Workspace func\u021bioneaz\u0103 \u00eentotdeauna<\/strong><\/p>\n\n\n\n<p>Verseo apreciaz\u0103 \u00een mod deosebit faptul c\u0103 Google este un brand de renume, care nu numai c\u0103 ofer\u0103 servicii de \u00eenalt\u0103 calitate, ci \u0219i c\u0103 are grij\u0103 de nevoile&nbsp;clien\u021bilor s\u0103i.<\/p>\n\n\n\n<p>C\u00e2nd Verseo avea doar c\u00e2\u021biva angaja\u021bi, majoritatea serviciilor func\u021bionau bine. Din p\u0103cate, nu toate aceste servicii s-ar putea extinde eficient pentru a satisface nevoile unei echipe de 100 de membri. \u00cen unele etape de dezvoltare, Verseo jongla c\u00e2teva sute de documente \u0219i zeci de ata\u0219amente \u2013 s-a dovedit rapid c\u0103 aproximativ 70% din aplica\u021biile disponibile pe pia\u021b\u0103 erau complet inutile.<\/p>\n\n\n\n<p><em>De fiecare dat\u0103 cand m\u0103 g\u00e2ndesc la implementarea unei noi aplica\u021bii, m\u0103 \u00eentreb \u2013 Oare cum va func\u021biona \u00een cazul \u00eenc\u0103rc\u0103rii a 100000 de rapoarte?&nbsp;<\/em><em>Acesta este de obicei un punct de cotitur\u0103, \u00eentruc\u00e2t, de cele mai multe ori, software-ul nu permite.<\/em><\/p>\n\n\n\n<p><em>Aici Google Workspace vine ca o excep\u021bie pl\u0103cut\u0103 \u2013 garanteaz\u0103 fiabilitatea \u0219i, prin diferite op\u021biuni de stabilire a pre\u021burilor, permite companiei s\u0103 creasc\u0103.<\/em><\/p>\n\n\n\n<p><strong>Controlul complet<\/strong><br>Google Workspace este un instrument foarte sigur, deoarece datele stocate \u00een el sunt protejate de sisteme avansate pe care Google le folose\u0219te \u0219i pe propriile servere. Administratorii Google Workspace pot utiliza set\u0103ri de securitate foarte stricte. Verseo gestioneaz\u0103 datele sensibile ale clien\u021bilor de afaceri \u0219i ia \u00een serios confiden\u021bialitatea. Fiecare utilizator, \u00een afar\u0103 de o parol\u0103 puternic\u0103, folose\u0219te \u0219i verificarea \u00een doi pa\u0219i. Cu SSO (conectare unic\u0103) activat, po\u021bi utiliza contul Google pentru a te autentifica \u00een aplica\u021bii \u2013 f\u0103r\u0103 a fi nevoie s\u0103 partajezi parola cu alte servicii. Orice comportament suspect al utilizatorului este \u00eenregistrat \u0219i Google blocheaz\u0103 imediat autentificarea \u2013 aceast\u0103 caracteristic\u0103 a ajutat Verseo \u00een mod repetat s\u0103 evite scurgerile de date.<\/p>\n\n\n\n<p><em>Panoul de administrare \u00ee\u021bi permite s\u0103 gestionezi \u00eentreaga instan\u021b\u0103 de pe bancheta din spate, indiferent de locul \u00een care se afl\u0103 utilizatorii. C\u00e2nd am folosit g\u0103zduirea pentru 100 de c\u0103su\u021be po\u0219tale, conectarea a durat 5 minute \u00eenainte ca administratorul s\u0103 poat\u0103 vedea lista conturilor. Adesea, serverele tradi\u021bionale nu sunt preg\u0103tite pentru a scala conturile de utilizator \u00een felul acesta.<\/em><\/p>\n\n\n\n<p><strong>Mii de integr\u0103ri gata f\u0103cute<\/strong><br><em>Google Workspace permite companiei s\u0103 creasc\u0103 liber. Serviciul este livrat cu milioane de integr\u0103ri cu servicii ter\u021be \u2013 unul dintre ele poate gr\u0103bi efectiv munca. \u00cenainte de a scrie o linie de cod, merit\u0103 s\u0103 verifici Google Workspace Marketplace \u2013 ceea ce cau\u021bi poate fi deja acolo.<\/em><\/p>\n\n\n\n<p>Verseo folose\u0219te o mul\u021bime de CRM-uri precum Hubspot, care vin cu multe mini-aplica\u021bii conectate. Google Workspace asigur\u0103 compatibilitatea cu toate acestea. Po\u021bi s\u0103 v\u0103 impor\u021bi e-mailurile \u00een CRM, s\u0103 \u00eel conectezi la Google Drive, s\u0103 setezi notific\u0103ri \u00een Google Calendar \u2013 apoi s\u0103 \u00eel utilizezi cu \u00eent\u00e2lniri video Google Meet.<\/p>\n\n\n\n<p>Po\u021bi vizita pagina Google Workspace Marketplace a fiec\u0103rui plugin pentru a verifica c\u00e2\u021bi utilizatori l-au instalat \u0219i pentru a vedea evalu\u0103rile \u0219i recenziile sale. Astfel de aplica\u021bii te vor costa de obicei doar c\u00e2\u021biva dolari per utilizator sau 50 USD pentru \u00eentreaga companie. Asta e! Nu trebuie s\u0103 cheltuie\u0219ti timp \u0219i resurse pentru a-\u021bi codifica propriile solu\u021bii.<\/p>\n\n\n\n<p>Companiile pot testa software-ul pentru a vedea dac\u0103 func\u021bioneaz\u0103 pentru ele \u2013 \u0219i apoi s\u0103 \u00ee\u0219i creeze propria versiune a acestor func\u021bionalit\u0103\u021bi special pentru nevoile lor. Google Workspace nu are limite. Dac\u0103 decizi c\u0103 ai nevoie de un software personalizat, \u00eel putem ad\u0103uga \u00eentotdeauna.<\/p>\n\n\n\n<p><strong>Convenabilitate care \u00eencurajeaz\u0103 concentrarea<\/strong><br>Odat\u0103 ce toate programele \u0219i pluginurile sunt integrate cu Google Workspace, acestea devin disponibile dintr-o singur\u0103 interfa\u021b\u0103. \u00cen acest fel, \u00een loc s\u0103 lucrezi \u00een zece ferestre diferite, vei ob\u021bine o vizualizare a tuturor aplica\u021biilor \u00eentr-un singur loc.<\/p>\n\n\n\n<p>Google Workspace economise\u0219te timp angaja\u021bilor Verseo, deoarece \u00ee\u0219i pot scrie e-mailurile detaliate f\u0103r\u0103 a ie\u0219i din inbox. Panoul lateral afi\u0219eaz\u0103 cele mai importante date despre clien\u021bi extrase din Hubspot CRM \u2013 etapa ciclului de via\u021b\u0103, informa\u021biile de contact sau istoricul contactului cu compania. Po\u021bi face, de asemenea, modific\u0103ri la datele CRM direct din Gmail, dac\u0103 este necesar (de exemplu, c\u00e2nd se schimb\u0103 num\u0103rul de telefon al clientului).<\/p>\n\n\n\n<p>Cu c\u00e2t organiza\u021bia este mai mare, cu at\u00e2t economise\u0219te mai mult timp. Pre\u021bul este un chilipir \u00een compara\u021bie cu beneficiile pe care le aduce implementarea.<\/p>\n\n\n\n<p><strong>Cooperare \u00een toate condi\u021biile<\/strong><br>Toate aplica\u021biile Google au versiunile lor mobile pentru Android \u0219i iOS. Oriunde te-ai afla, po\u021bi face totul de pe smartphone.<\/p>\n\n\n\n<p><em>Cu to\u021bi editorii de fi\u0219iere la \u00eendem\u00e2n\u0103 po\u021bi partaja, comenta sau discuta fi\u0219iere cu al\u021bii \u00een timp real. Nu mai trebuie s\u0103 scrii o ton\u0103 de e-mailuri sau chiar s\u0103 folose\u0219ti fereastra de chat \u2013 \u00een Google Sheets selectezi doar celule specifice \u0219i adaugi un comentariu de genul \u201ehei, arunc\u0103 o privire \u0219i anun\u021b\u0103-m\u0103 dac\u0103 este \u00een regul\u0103\u201d<\/em><\/p>\n\n\n\n<p>\u00een Google Workspace, po\u021bi \u00eencepe s\u0103 creezi un document pe dispozitivul mobil \u0219i termini pe laptop sau invers. \u00centre timp, al\u021bii se pot al\u0103tura \u2013 exist\u0103 continuitate, care economise\u0219te timp \u0219i bani \u00een proces. Uneori, 5 minute sunt suficiente pentru a face ultima editare \u0219i pentru a permite altor persoane din birou s\u0103 continue de unde ai plecat.<\/p>\n\n\n\n<p><strong>Eficien\u021b\u0103 sporit\u0103 la \u00eent\u00e2mpinarea \u0219i plecarea angaja\u021bilor<\/strong><br>Simplificarea proceselor de \u00eent\u00e2mpinare este un alt avantaj al SSO \u00een Google Workspace. Angaja\u021bii se pot conecta oriunde folosind conturile Gmail. C\u00e2nd o persoan\u0103 nou\u0103 se al\u0103tur\u0103 echipei, este mai u\u0219or s\u0103 le ar\u0103\u021bi unde s\u0103 se autentifice. , ce documente s\u0103 descarce, s\u0103 citeasc\u0103 \u0219i unde s\u0103 caute informa\u021bii. \u00cen mod similar, este mai u\u0219or s\u0103 \u00ee\u021bi iei r\u0103mas bun de la un angajat atunci c\u00e2nd a renun\u021bat. Bloc\u00e2nd contul Gmail, blochezi accesul la toate celelalte aplica\u021bii \u00een acela\u0219i timp.<\/p>\n\n\n\n<p>Fi\u0219ierele pe care utilizatorul le-a salvat pe unitate nu se pierd. Po\u021bi pur \u0219i simplu transfera proprietatea c\u0103tre altcineva sau po\u021bi muta fi\u0219ierele pe o unitate partajat\u0103. De asemenea, po\u021bi crea un alias folosind adresa unui fost angajat. Dac\u0103 compania nu are grij\u0103 de ea, toate e-mailurile trimise c\u0103tre cineva care nu mai lucreaz\u0103 la companie vor fi pierdute. Prin crearea unui alias folosind adrese ale fo\u0219tilor angaja\u021bi, Verseo poate redirec\u021biona toate coresponden\u021bele de afaceri c\u0103tre o cutia po\u0219tal\u0103 aferente unei persoane aflate \u00eentr-o pozi\u021bie similar\u0103.<\/p>\n\n\n\n<p><strong>Economie<\/strong><br><em>\u00cen cele din urm\u0103, acest lucru duce la economii uria\u0219e. Serverul de g\u0103zduire pe care l-am folosit ne cost\u0103 3-4 kp PLN pe an pentru c\u0103 aveam nevoie de un spa\u021biu de stocare at\u00e2t de mare. Trec\u00e2nd la Google Workspace, ob\u021binem 30 GB per utilizator. Asta e mult! At\u00e2t am economisit \u00een costurile serverului! \u0218i acest pre\u021b include \u00eentreaga suit\u0103 de aplica\u021bii de birou. Mai mult dec\u00e2t at\u00e2t, g\u0103zduirea obi\u0219nuit\u0103 nu este dotat\u0103 cu func\u021bii de securitate \u2013 acest lucru este pl\u0103tit separat.<\/em><\/p>\n\n\n\n<p>De asemenea, ob\u021binem un chat al companiei unde putem partaja \u0219i fi\u0219iere \u0219i Google Meet pentru conferin\u021be video \u2013 toate \u00eentr-un pachet. Mai mul\u021bi bani economisi\u021bi pentru noi, deoarece solu\u021biile competitive ar costa p\u00e2n\u0103 la c\u00e2teva zeci de dolari per utilizator.<\/p>\n","protected":false},"featured_media":151358,"template":"","casestudy_industry":[634],"casestudy_service":[55],"class_list":["post-8797","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","casestudy_industry-software-internet-ro","casestudy_service-google-workspace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cum \u0219i de ce s-a mutat agen\u021bia de marketing Verseo \u00een cloud? | FOTC<\/title>\n<meta name=\"description\" content=\"O migrare rapid\u0103, control complet \u0219i zero timpi mor\u021bi, afla\u021bi cum a ajutat Google Cloud o agen\u021bie SEO ca Verseo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fotc.com\/ro\/studii-de-caz\/verseo\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum \u0219i de ce s-a mutat agen\u021bia de marketing Verseo \u00een cloud? 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