{"id":82619,"date":"2022-07-19T12:40:51","date_gmt":"2022-07-19T10:40:51","guid":{"rendered":"https:\/\/fotc.com\/?post_type=casestudy&#038;p=82619"},"modified":"2025-04-03T10:12:38","modified_gmt":"2025-04-03T08:12:38","slug":"footprints-for-retail","status":"publish","type":"casestudy","link":"https:\/\/fotc.com\/ro\/studii-de-caz\/footprints-for-retail\/","title":{"rendered":"Footprints for Retail"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-footprints-for-retail-prima-platform-de-retail-media\">Footprints for Retail \u2013 prima platform\u0103 de retail media<\/h2>\n\n\n\n<p><a href=\"https:\/\/footprintsforretail.com\/\">Footprints for Retail<\/a> este startup-ul din spatele primei platforme de retail media, o platform\u0103 care folose\u0219te datele furnizate de consumatorii din ecosistemele offline \u0219i online din retail. Baz\u00e2ndu-se pe AI, Footprints for Retail reimagineaz\u0103 marketing-ul cu date fizice furnizate de comportamentul consumatorilor, estim\u00e2nd pentru afaceri nevoile \u0219i a\u0219tept\u0103rile actuale \u0219i viitoare.&nbsp;<\/p>\n\n\n\n<p>Cu o echip\u0103 format\u0103 din doar 11 persoane, Footprints for Retail proceseaz\u0103 lunar comportamentul de consum a 5 milioane de cump\u0103r\u0103tori. Pentru a \u00een\u021belege dimensiunea volumului procesat, popula\u021bia de consumatori maturi cu putere de cump\u0103rare din Rom\u00e2nia este de 7,5 milioane. Astfel, compania proceseaz\u0103 aproximativ 75% din popula\u021bia matur\u0103 consumatoare, num\u0103r\u00e2nd printre clien\u021bi nume precum NEPI Rockcastle, Enel sau Orange.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nevoile companiei \u2013 resurse pre\u021bioase pentru un startup<\/h2>\n\n\n\n<p>Footprints for Retail a avut nevoie de o perioad\u0103 \u00eendelungat\u0103 &#8211; patru ani de zile &#8211; de research &amp; development pentru a valida platforma \u0219i solu\u021biile propuse.&nbsp;<\/p>\n\n\n\n<p>Timpul s-a dovedit o resurs\u0103 pre\u021bioas\u0103 \u0219i din prisma infrastructurii cloud de lucru a companiei. Pentru un startup, nevoia de a scurta timpul p\u00e2n\u0103 la lansarea \u0219i func\u021bionarea efectiv\u0103 a serviciilor este \u00een direct\u0103 leg\u0103tur\u0103 cu partea financiar\u0103.&nbsp;<\/p>\n\n\n<div data-block_62d66f1e959b7  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">C\u00e2nd e\u0219ti un startup, c\u00e2nt\u0103re\u0219te foarte mult discrepan\u021ba dintre dorin\u021b\u0103, viziune \u0219i succesul financiar. Iar ca s\u0103 diminuezi diferen\u021ba aceasta, ai nevoie de o solu\u021bie simpl\u0103 de utilizat, simpl\u0103 de \u00een\u021beles, care se traduce \u00een costuri c\u00e2t mai mici p\u00e2n\u0103 c\u00e2nd e\u0219ti o companie func\u021bional\u0103, care s\u0103 se sus\u021bin\u0103.<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\">Dan M\u0103rculescu, founder \u0219i CEO Footprints for Retail<\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_62d66f1e959b7] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Solu\u021bia \u2013 interfa\u021b\u0103 \u0219i cele mai bune servicii \u00een Google Cloud<\/h2>\n\n\n\n<p><a href=\"https:\/\/fotc.com\/ro\/google-cloud-platform\/\" class=\"ek-link\">Google Cloud Platform<\/a> a fost primul provider cloud cu care a lucrat startup-ul pe partea opera\u021bional\u0103, rezum\u00e2nd o prim\u0103 interac\u021biune a companiei cu o interfa\u021b\u0103 \u201dexcep\u021bional de bun\u0103\u201d.<\/p>\n\n\n<div data-block_62d67134959b8  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">Cu Google Cloud, po\u021bi s\u0103 ui\u021bi de un senior architect care s\u0103 lucreze s\u0103pt\u0103m\u00e2ni la r\u00e2nd pentru configurarea arhitecturii cloud. Cu Google Cloud, cloud-ul \u00een sine nu este subiectul. Discu\u021bia nu se concentreaz\u0103 pe infrastructur\u0103, ci direct pe servicii, pe timpii go-to-market, pe eficien\u021b\u0103.<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\"><\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_62d67134959b8] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<p>Cu servicii care transform\u0103 comportamentul fizic al consumatorilor \u00een date de afaceri, solu\u021biile Footprints for Retail folosesc intensiv GIS (geographic information system) \u0219i, ca atare, API-urile Google Maps.<\/p>\n\n\n<div data-block_62d6715c959b9  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">Google Maps este, dup\u0103 Esri, cea mai capabil\u0103 platform\u0103 de GIS din lume. Spre deosebire de Esri, este o platform\u0103 foarte u\u0219or de utilizat \u0219i de integrat \u0219i de scalat. Indiferent ce o s\u0103 se \u00eent\u00e2mple, tot API-urile de Google Maps \u0219i platforma aceasta o s\u0103 o folosim.<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\"><\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_62d6715c959b9] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<p>Pe l\u00e2ng\u0103 partea de h\u0103r\u021bi, Footprints for Retail folose\u0219te \u0219i inteligen\u021ba de automatizare a datelor provenite din localizare Google, exemplific\u00e2nd cu nevoile de marketing ale NEPI Rockcastle, unul dintre cei mai mari dezvoltatori de mall-uri din Rom\u00e2nia.<\/p>\n\n\n<div data-block_62d67171959ba  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">C\u00e2nd vrei s\u0103 faci un sistem care s\u0103 construiasc\u0103 profiluri comportamentale, trebuie s\u0103 identifici interac\u021biunea dintre consumatori \u0219i punctele de interes. Lucrurile astea nu vrei s\u0103 le setezi de la zero. Aici intervine Google. Cu Google, setezi, sincronizezi datele \u0219i ai beneficiul cifrelor colectate \u00een timp real.<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\"><\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_62d67171959ba] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Rezultate \u2013 dezvoltare mai rapid\u0103 \u0219i costuri mai mici pentru startup-uri<\/h2>\n\n\n\n<p>\u00cen prezent, compania folose\u0219te o combina\u021bie de servicii cloud &#8211; Microsoft Azure pentru infrastructura software \u0219i Google Cloud Platform pentru opera\u021biunile companiei &#8211; \u00eentr-o \u00eencercare de a folosi cea mai bun\u0103 tehnologie \u00een sus\u021binerea celui mai bun produs.&nbsp;<\/p>\n\n\n<div data-block_62d6718b959bb  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">Bine\u00een\u021beles, GCP are func\u021bii mult mai avansate, dar anumite business-uri nu au nevoie de toate acele func\u021bii avansate. Iar aici Google are o \u00een\u021belegere foarte profund\u0103 a pie\u021bei la nivelului de start-up: ce conteaz\u0103, pentru cine conteaz\u0103 \u0219i c\u00e2nd.<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\"><\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_62d6718b959bb] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<p>Vorbind despre lucrul cu un partener premium Google, Footprints for Retail se bucur\u0103 de intermedierea \u0219i sprijinul unei companii ca FOTC. Este indispensabil ajutorul unui partener Google care \u201ds\u0103 te \u021bin\u0103 de m\u00e2n\u0103\u201d atunci c\u00e2nd e\u0219ti un start-up, adaug\u0103 Dan M\u0103rculescu.&nbsp;<\/p>\n\n\n\n<p>O ofert\u0103 mai avantajoas\u0103 \u0219i flexibilitatea \u0219i optimizarea costurilor sunt doar c\u00e2teva dintre beneficiile pe care le-a enumerat CEO-ul companiei ca urmare a colabor\u0103rii cu inginerii \u0219i speciali\u0219tii cloud ai FOTC.<\/p>\n","protected":false},"featured_media":152731,"template":"","casestudy_industry":[634],"casestudy_service":[57],"class_list":["post-82619","casestudy","type-casestudy","status-publish","has-post-thumbnail","hentry","casestudy_industry-software-internet-ro","casestudy_service-google-cloud-platform"],"_links":{"self":[{"href":"https:\/\/fotc.com\/ro\/wp-json\/wp\/v2\/casestudy\/82619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fotc.com\/ro\/wp-json\/wp\/v2\/casestudy"}],"about":[{"href":"https:\/\/fotc.com\/ro\/wp-json\/wp\/v2\/types\/casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fotc.com\/ro\/wp-json\/wp\/v2\/media\/152731"}],"wp:attachment":[{"href":"https:\/\/fotc.com\/ro\/wp-json\/wp\/v2\/media?parent=82619"}],"wp:term":[{"taxonomy":"casestudy_industry","embeddable":true,"href":"https:\/\/fotc.com\/ro\/wp-json\/wp\/v2\/casestudy_industry?post=82619"},{"taxonomy":"casestudy_service","embeddable":true,"href":"https:\/\/fotc.com\/ro\/wp-json\/wp\/v2\/casestudy_service?post=82619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}