{"id":80465,"date":"2022-06-27T12:50:28","date_gmt":"2022-06-27T10:50:28","guid":{"rendered":"https:\/\/fotc.com\/?post_type=casestudy&#038;p=80465"},"modified":"2025-04-03T10:16:57","modified_gmt":"2025-04-03T08:16:57","slug":"mediascope","status":"publish","type":"casestudy","link":"https:\/\/fotc.com\/ro\/studii-de-caz\/mediascope\/","title":{"rendered":"Mediascope"},"content":{"rendered":"\n<h2 id=\"h-despre-client\">Despre client<\/h2>\n\n\n\n<p><a href=\"https:\/\/mediascope.ro\/\" class=\"ek-link\">Mediascope<\/a> este o agen\u021bie rom\u00e2neasc\u0103 de advertising, implement\u0103ri \u0219i crea\u021bie de design BTL cu tradi\u021bie, fondat\u0103 \u00een 2004 \u00een Bucure\u0219ti. Cu o echip\u0103 de peste 20 de angaja\u021bi, Mediascope se axeaz\u0103 \u00een general pe clien\u021bi medii \u0219i mari, la nivel na\u021bional dar \u0219i european, pentru care implementeaz\u0103 strategii shopper marketing sub forma unor experien\u021be, activ\u0103ri \u0219i pop-up-uri interactive.<\/p>\n\n\n\n<h2>Principala provocare: Sf\u00e2r\u0219itul ecosistemului G Suite Legacy<\/h2>\n\n\n\n<p>Ca agen\u021bie de marketing \u0219i advertising, misiunea Mediascope este s\u0103 ofere solu\u021bii pentru ca afacerile \u0219i campaniile clien\u021bilor s\u0103 aib\u0103 succes. Una dintre deciziile care sus\u021bin aceast\u0103 productivitate pentru Mediascope a fost colaborarea cu ecosistemul G Suite Legacy, o platform\u0103 de \u00eencredere pentru toate task-urile zilnice ale echipei.&nbsp;<\/p>\n\n\n\n<p>Anun\u021bul Google de la \u00eenceputul lui 2022 &#8211; vizavi de retragerea de pe pia\u021b\u0103 a conturilor gratuite G Suite Legacy &#8211; a determinat agen\u021bia s\u0103 ia o decizie care s\u0103 asigure \u00een continuare accesul la aplica\u021biile Gmail, Drive sau Calendar pentru conturile de business.<\/p>\n\n\n\n<h2>Solu\u021bia: planul Google Workspace Business Starter<\/h2>\n\n\n\n<p>Pentru un marketer, aplica\u021biile office <a href=\"https:\/\/fotc.com\/ro\/google-workspace\/\">Google Workspace<\/a> sunt un pachet complet de instrumente necesare pentru promovare sau networking de succes. Astfel, managementul Mediascope a ales s\u0103 continue cu instrumentele familiare angaja\u021bilor \u0219i echipei, iar tranzi\u021bia le-a fost facilitat\u0103 de consultan\u021bii FOTC.<\/p>\n\n\n<div data-block_62b9883d7fa1a  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">Eram obi\u0219nui\u021bi s\u0103 lucr\u0103m cu G Suite Legacy, iar din martie am decis s\u0103 facem trecerea la un plan Workspace, dup\u0103 anun\u021bul Google. Ne-am bazat pe ajutorul consultan\u021bilor FOTC c\u00e2nd a venit vorba de alegerea pachetului. Toat\u0103 migrarea s-a realizat pe nesim\u021bite, nu am avut angaja\u021bi deranja\u021bi de acest proces, nu s-a \u00eentrerupt fluxul de munc\u0103, a fost o trecere cu totul fluid\u0103<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\">Alin Ion, Head of DTP Mediascope<\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_62b9883d7fa1a] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<p>Accesibilitatea \u0219i distribuirea u\u0219oar\u0103 de documente deprins\u0103 din ecosistemul Google au fost c\u00e2teva dintre motivele pentru care agen\u021bia a \u021binut s\u0103 aib\u0103 continuitate pe suita office.&nbsp;<\/p>\n\n\n<div data-block_62b988747fa1b  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">Accesibilitatea este foarte important\u0103 pentru noi. Avem colegi care se deplaseaz\u0103 pentru implement\u0103ri \u00een \u021bar\u0103, fie la Cluj, Baia Mare, Constan\u021ba, Ia\u0219i sau \u00een alte ora\u0219e. Eu, personal, m\u0103 deplasez la t\u00e2rguri de profil. \u0218i avem nevoie s\u0103 acces\u0103m informa\u021bii, s\u0103 fim conecta\u021bi cu colegii din birou, s\u0103 distribuim materiale, oferte. Iar G Suite for Legacy \u0219i, acum, Workspace, ne ajut\u0103 mult \u00een acest sens<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\">Alin Ion, Head of DTP Mediascope<\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_62b988747fa1b] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<h2>Rezultate<\/h2>\n\n\n\n<h3>Google Workspace \u021bine toat\u0103 echipa informat\u0103<\/h3>\n\n\n\n<p>Cu o echip\u0103 obi\u0219nuit\u0103 cu munca remote \u0219i hibrid\u0103, suita Workspace a \u00eenlocuit f\u0103r\u0103 niciun fel de \u00eentrerupere instrumentele \u0219i rutina de lucru a Mediascope. Deciziile \u0219i schimb\u0103rile aprobate de management nu ajung \u00een mod obi\u0219nuit la fel de repede la echipa de execu\u021bie. Cu Google Calendar \u0219i aplica\u021biile de procesare text \u0219i date, agen\u021bia \u021bine to\u021bi angaja\u021bii informa\u021bi, de la directori, la manageri, la arhitec\u021bi \u0219i p\u00e2n\u0103 la juniorii echipei.&nbsp;<\/p>\n\n\n\n<h3>Spa\u021biu mare de stocare garantat \u00een Google Drive<\/h3>\n\n\n\n<p>Cu trecerea la planul Business Starter al Workspace, echipa se bucur\u0103 acum de mai mult spa\u021biu de stocare pentru documentele \u0219i crea\u021biile agen\u021biei &#8211; de la 15 GB la 75 sau chiar 100 GB spa\u021biu \u00een Drive. Mai mult, echipa se bucur\u0103 de scalabilitatea op\u021biunilor Workspace &#8211; \u0219i de op\u021biunea de a cre\u0219te spa\u021biul de stocare din Google Drive, spre exemplu, oric\u00e2nd va ap\u0103rea nevoia.<\/p>\n\n\n\n<h3>Workspace, o recomandare pentru orice companie digital\u0103<\/h3>\n\n\n<div data-block_62b989777fa1c  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">Lucrul cu suita Workspace \u00eel recomand\u0103m oric\u0103rei companii digitale, mici sau mari. Cu un cost destul de mic comparabil cu achizi\u021bia de spa\u021biu web sau server de mail, Mediascope recomand\u0103 cu drag trecerea la Google Workspace \u0219i colaborarea cu un partener Google \u00een acest sens<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\">Alin Ion, Head of DTP Mediascope<\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_62b989777fa1c] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":152737,"template":"","casestudy_industry":[641],"casestudy_service":[55],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.7 (Yoast SEO v19.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum a trecut agen\u021bia Mediascope de la G Suite Legacy la Workspace?<\/title>\n<meta name=\"description\" content=\"FOTC a ajutat agen\u021bia de advertising s\u0103 fac\u0103 o tranzi\u021bie c\u00e2t mai lin\u0103 de la suita G 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