{"id":80026,"date":"2022-06-20T16:24:55","date_gmt":"2022-06-20T14:24:55","guid":{"rendered":"https:\/\/fotc.com\/?post_type=casestudy&#038;p=80026"},"modified":"2025-03-20T08:06:50","modified_gmt":"2025-03-20T07:06:50","slug":"leroy-merlin","status":"publish","type":"casestudy","link":"https:\/\/fotc.com\/ro\/studii-de-caz\/leroy-merlin\/","title":{"rendered":"Leroy Merlin"},"content":{"rendered":"\n<h2 id=\"h-despre-client\">Despre client<\/h2>\n\n\n\n<p>Povestea Leroy Merlin se scrie \u00eenc\u0103 din anii 1920 \u2013 lan\u021bul de magazine de bricolaj pornit \u0219i administrat \u00een s\u00e2nul unei familii a crescut treptat de-a lungul anilor \u0219i s-a transformat \u00eentr-o suit\u0103 de companii care \u0219i-a schimbat numele \u00een Adeo \u00een 2007. \u00cen prezent, Leroy Merlin este brandul de referin\u021b\u0103 al unui lan\u021b de magazine de bricolaj \u0219i una dintre cele 32 de companii apar\u021bin\u00e2nd grupului interna\u021bional Adeo.<\/p>\n\n\n\n<h2>Provocarea companiei<\/h2>\n\n\n\n<p>Decizia de a \u00eenlocui pachetul Microsoft 365 cu suita Google Workspace \u00een cadrul companiei Leroy Merlin a fost luat\u0103 la nivel global \u2013 conducerea Grupului Adeo a decis s\u0103 unifice instrumentele de lucru \u00een toate entit\u0103\u021bile subordonate. O astfel de schimbare semnificativ\u0103 nu s-ar fi putut \u00eent\u00e2mpla peste noapte. Prin urmare, a fost preg\u0103tit un plan de ac\u021biune detaliat cu mult \u00eenainte ca primii pa\u0219i lega\u021bi de migrare s\u0103 fie f\u0103cu\u021bi. <\/p>\n\n\n\n<p>Programul de management al schimb\u0103rii numit <em>Out of Office<\/em> a fost implementat simultan \u00een toate magazinele Leroy Merlin, precum \u0219i \u00een sediul central. Acesta a implicat o tranzi\u021bie treptat\u0103 de la mediul Microsoft la <a href=\"https:\/\/fotc.com\/ro\/google-workspace\/\" class=\"ek-link\">Google Workspace<\/a>. Un grup format din 12 persoane a \u00eenceput s\u0103 organizeze o comunitate de ambasadori a c\u0103rei sarcin\u0103 era s\u0103 sprijine adop\u021bia noilor instrumente de c\u0103tre restul angaja\u021bilor. <\/p>\n\n\n\n<p>Grupul de ambasadori ai schimb\u0103rii a inclus oameni din diferite niveluri ale organiza\u021biei \u2013 at\u00e2t manageri c\u00e2t \u0219i personal opera\u021bional \u0219i executiv din fiecare magazin ori din sediul central. Pentru ca \u00eentregul proces s\u0103 aib\u0103 succes, a fost necesar s\u0103 se organizeze training-uri, s\u0103 se implice direct comunitatea \u0219i s\u0103 se monitorizeze atent progresul adopt\u0103rii serviciilor.<\/p>\n\n\n<div data-block_62b07653e4afa  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/uploads\/2022\/06\/JBMarlewska_profilowe-square.png\" style=\"width: 72px; height: 72px; object-fit: cover; border-radius:50%;\" class=\"img-fluid lazy\">\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">Ambasadorii nu au reprezentat doar un grup pilot migrat mai devreme, ci lor le-a fost \u00eenm\u00e2nat rolul de a crea de fapt o comunitate. Ei au condus discu\u021bii despre Workspace \u0219i au \u00eenceput s\u0103 caute ei \u00een\u0219i\u0219i informa\u021bii valoroase despre suit\u0103. Google Workspace este un subiect at\u00e2t de amplu \u00eenc\u00e2t Internetul este plin de informa\u021bii despre acesta. Ambasadorii no\u0219tri s-au \u00eendreptat foarte repede c\u0103tre canalul YouTube FOTC, iar tutorialele de acolo au devenit un instrument esen\u021bial pentru deprinderea de noi abilit\u0103\u021bi. Atunci am realizat c\u0103 ar fi cea mai bun\u0103 idee s\u0103 stabilim un parteneriat \u00eentre Leroy Merlin \u0219i FOTC.<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\">Joanna Blejsz-Marlewska, Communication Projects Manager la Leroy Merlin<\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_62b07653e4afa] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<h2>Solu\u021bia<\/h2>\n\n\n\n<p>Au trecut mai pu\u021bin de dou\u0103 luni \u00eentre momentul \u00een care a demarat programul pilot \u0219i cel \u00een care a fost dezactivat\u0103 ultima licen\u021b\u0103 Microsoft 365 pentru angaja\u021bii care nu mai aveau nevoie de ea. Migr\u0103rile de date din conturile vechi \u00een cele noi se petreceau \u00een regim zilnic \u0219i \u00eentr-un program strict, asigur\u00e2ndu-se c\u0103 ambasadorii lucrau deja exclusiv \u00een mediul Google Workspace la momentul la care a \u00eenceput studiul.<\/p>\n\n\n\n<p>Odat\u0103 cu programul de training, a fost lansat\u0103 \u0219i o campanie offline \u00een magazinele \u0219i spa\u021biile de birou Leroy Merlin. Afi\u0219ele \u0219i autocolantele amplasate \u00een loca\u021bii strategice i-au ajutat treptat pe angaja\u021bi s\u0103 se obi\u0219nuiasc\u0103 cu schimbarea viitoare a instrumentelor de lucru.<\/p>\n\n\n\n<p>La training-ul ini\u021bial au participat aproximativ 700 de persoane, aproximativ 5% din for\u021ba total\u0103 de munc\u0103 a companiei. Fiecare ambasador \u00een parte a urmat dou\u0103 module de atelier de c\u00e2te 4 ore fiecare. Prima tur\u0103 de subiecte a acoperit Google Drive \u0219i instrumentele de comunicare, \u00een timp ce al doilea bloc a acoperit colaborarea \u00een aplica\u021biile de editare a fi\u0219ierelor bazate pe cloud. Sesiunile de instruire online s-au desf\u0103\u0219urat \u00een grupuri mici, astfel \u00eenc\u00e2t fiecare participant s\u0103 aib\u0103 ocazia s\u0103 primeasc\u0103 r\u0103spunsurile de care avea nevoie.<\/p>\n\n\n\n<p>Atelierele conduse de speciali\u0219ti de la FOTC au debutat dup\u0103 prima faz\u0103 de schimb\u0103ri \u00een cadrul \u201dOut of Office\u201d \u0219i au avut ca scop aprofundarea cuno\u0219tin\u021belor angaja\u021bilor despre aplica\u021bii precum Google Sheets \u0219i Slides. Participan\u021bii au fost \u00eemp\u0103r\u021bi\u021bi \u00een grupuri \u00een func\u021bie de profesiile lor. \u00cen acest fel, discu\u021bia despre caracteristicile aplica\u021biilor Google a putut fi personalizat\u0103 \u00een func\u021bie de provoc\u0103rile \u0219i problemele zilnice tipice pentru fiecare departament \u00een parte. Materialele de instruire sunt \u00eenc\u0103 disponibile pe drive-urile partajate ale companiei, astfel \u00eenc\u00e2t angaja\u021bii s\u0103 le poat\u0103 consulta oric\u00e2nd se ive\u0219te nevoia.<\/p>\n\n\n\n<h2>Rezultate<\/h2>\n\n\n\n<p>La un an de zile de la implementarea noului mediu de lucru, to\u021bi angaja\u021bii Leroy Merlin, inclusiv cei din opera\u021biunile magazinului din prima linie, de\u021bineau un cont Google Workspace. Pentru a diagnostica nivelul de cuno\u0219tin\u021be, obiceiuri \u0219i confortul lucrului cu noile instrumente, Adeo a efectuat un sondaj interna\u021bional privind adoptarea serviciului \u00een companiile membre.<\/p>\n\n\n\n<p>\u00cen timp ce era tradus \u00een limbile locale, sondajul a fost adaptat la nevoile angaja\u021bilor Leroy Merlin din anumite regiuni. Sondajul a constat \u00een 20 de scenarii, situa\u021bii \u0219i \u00eentreb\u0103ri viz\u00e2nd utilizarea corect\u0103 a aplica\u021biilor Google Workspace. Angaja\u021bii \u0219i-au autodiagnosticat competen\u021bele pe m\u0103sur\u0103 ce primeau rezultate personalizate \u0219i le erau indicate ariile de cuno\u0219tin\u021be unde aveau nevoie s\u0103 continue training-urile. <\/p>\n\n\n\n<p>Preg\u0103tirea acestor 20 de videoclipuri instruc\u021bionale a fost, de asemenea, \u00eencredin\u021bat\u0103 FOTC. Participan\u021bii la acest studiu au primit un set personalizat de materiale didactice acoperind doar subiectele la care au ob\u021binut un punctaj mai pu\u021bin satisf\u0103c\u0103tor. \u00cen acest fel, angaja\u021bii companiei nu au fost cople\u0219i\u021bi de un exces de informa\u021bii \u0219i au putut \u00eenv\u0103\u021ba \u00een propriul ritm s\u0103 foloseasc\u0103 \u00eentregul poten\u021bial al mediului Google Workspace.<\/p>\n\n\n<div data-block_62b08289c954a  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/uploads\/2022\/06\/RajmundJasinski_002-1.jpg\" style=\"width: 72px; height: 72px; object-fit: cover; border-radius:50%;\" class=\"img-fluid lazy\">\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">Ne-am dorit s\u0103 cre\u0103m un proces de formare \u00een care fiecare participant s\u0103 aib\u0103 propriul parcurs individual de \u00eenv\u0103\u021bare. Datorit\u0103 angajamentului echipei FOTC, acest obiectiv a fost atins. Apreciez \u00een special capacitatea lor de a descoperi \u0219i \u00een\u021belege nevoile organiza\u021biei noastre. Personalul FOTC a depus mult efort \u00een explorarea a\u0219tept\u0103rilor noastre, astfel \u00eenc\u00e2t \u00eempreun\u0103 s\u0103 dezvolt\u0103m un proiect care ne-a adus rezultatele dorite. De asemenea, a\u0219 dori s\u0103 subliniez c\u0103 nu doar contribu\u021bia \u0219i livrarea con\u021binutului, ci \u0219i calitatea materialelor educative \u0219i modul \u00een care au fost desf\u0103\u0219urate atelierele s-au dovedit a fi foarte valoroase.<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\">Rajmund Jasi\u0144ski, Knowledge Manager la Leroy Merlin<\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_62b08289c954a] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<p>Sondajul a fost organizat odat\u0103 cu aniversarea implement\u0103rii pachetului Google Workspace, iar formularul este \u00een continuare disponibil pentru to\u021bi angaja\u021bii, \u00een special pentru cei care abia se al\u0103tur\u0103 organiza\u021biei.<\/p>\n","protected":false},"featured_media":151466,"template":"","casestudy_industry":[648],"casestudy_service":[55],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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