{"id":66636,"date":"2022-04-07T10:06:13","date_gmt":"2022-04-07T08:06:13","guid":{"rendered":"https:\/\/fotc.com\/?post_type=casestudy&#038;p=66636"},"modified":"2025-04-03T10:18:06","modified_gmt":"2025-04-03T08:18:06","slug":"merlins-beverages","status":"publish","type":"casestudy","link":"https:\/\/fotc.com\/ro\/studii-de-caz\/merlins-beverages\/","title":{"rendered":"Merlins Beverages"},"content":{"rendered":"\n<h2 id=\"h-despre-client\">Despre client<\/h2>\n\n\n\n<p>Merlins Beverages este compania rom\u00e2neasc\u0103 produc\u0103toare vitamin aqua, lider pe pia\u021b\u0103 \u00een categoriile apelor cu vitamine \u0219i cu arome, cu un portofoliu alc\u0103tuit din cinci branduri de b\u0103uturi r\u0103coritoare premium. Activ\u00e2nd pe o pia\u021b\u0103 dinamic\u0103 precum cea FMCG (fast-moving consumer goods), compania a c\u0103utat o solu\u021bie de \u00eencredere care s\u0103 se muleze pe nevoile unei afaceri \u00een continu\u0103 dezvoltare.<\/p>\n\n\n\n<p>De la primele loturi \u00eembuteliate \u00een anul 2015, \u00een cadrul unei companii cu zece angaja\u021bi, p\u00e2n\u0103 la business-ul de milioane de euro din prezent, Merlins Beverages a atins un nucleu de aproape 100 de angaja\u021bi. Din totalul oamenilor din companie, rata de adop\u021bie a produselor office Google Workspace se apropie de 75%, \u00een timp ce 50% dintre ace\u0219tia folosesc aplica\u021biile integrate \u00een mod regulat.<\/p>\n\n\n\n<h2>Principala provocare<\/h2>\n\n\n\n<p>Dup\u0103 colaborarea anterioar\u0103 cu pachetul Office 365, echipa a sim\u021bit nevoia de a \u00eembun\u0103t\u0103\u021bi comunicarea centralizat\u0103, stabil\u0103 \u0219i securizat\u0103 \u00een cadrul companiei. De altfel, lipsa unui serviciu de email g\u0103zduit le-a provocat acestora fluctua\u021bii ale workflow-ului, precum \u0219i alte inconvenien\u021be.<\/p>\n\n\n\n<p>Managementul a decis c\u0103utarea unei solu\u021bii scalabile de business care s\u0103 creasc\u0103 odat\u0103 cu nevoile \u0219i dimensiunea companiei.<\/p>\n\n\n\n<h2>Solu\u021bia<\/h2>\n\n\n\n<p>Migrarea \u00een cloud \u0219i adop\u021bia unui pachet complet integrat de aplica\u021bii office de colaborare a fost r\u0103spunsul de care compania avea nevoie. \u00cen 2021, la nivel de organiza\u021bie, Merlins Beverages a decis migrarea serviciilor c\u0103tre Google Workspace, \u201ddintr-o nevoie de stabilitate \u0219i securitate \u00eenalt\u0103\u201d, spune Codrin Alexianu, Marketing and PR Specialist al brandului.<\/p>\n\n\n\n<p>\u00cen plus, suita Workspace a fluidizat \u0219i mai mult workflow-ul echipei, cu upgrade-uri \u0219i beneficii ce \u021bin de spa\u021biu de stocare documente, flexibilitate \u00een lucru, dar \u0219i o str\u00e2ns\u0103 colaborare \u0219i comunicare virtual\u0103.<\/p>\n\n\n\n<p>Printre cele mai populare instrumentele Google \u00een cadrul companiei se num\u0103r\u0103 aplica\u021bia de mail, c\u00e2t \u0219i aplica\u021biile de procesare text \u0219i foi de calcul Docs \u0219i Sheets. Familiariza\u021bi deja cu beneficiile Google Drive, aplica\u021bia este o \u0219i ea o solu\u021bie favorit\u0103 pentru a stoca documente \u0219i pentru o colaborare str\u00e2ns\u0103, \u00een timp real, \u00een cadrul echipei.<\/p>\n\n\n\n<h2>Rezultate<\/h2>\n\n\n\n<p>Un serviciu de email stabil \u0219i sigur, dar \u0219i o consol\u0103 administrativ\u0103 intuitiv\u0103 \u0219i simpl\u0103, acestea sunt principalele rezultate ale cooper\u0103rii companiei cu serviciile intermediate de partenerul Google \u00een Rom\u00e2nia FOTC.<\/p>\n\n\n\n<p>Supliment\u00e2nd un set de aplica\u021bii office u\u0219or de administrat \u0219i utilizat remote, Merlins Beverages s-a bazat pe un parteneriat \u0219i suport prompt al\u0103turi de speciali\u0219tii no\u0219tri certifica\u021bi care s\u0103 implementeze at\u00e2t tehnic, c\u00e2t \u0219i \u00een cultura de lucru companiei, solu\u021bii verificate \u0219i sus\u021binute Google la un pre\u021b avantajos.<\/p>\n\n\n<div data-block_624e963ccc4e1  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">Utiliz\u00e2nd suita Google Workspace, am dep\u0103\u0219it problemele pentru care am decis \u00een primul r\u00e2nd utilizarea pachetului: instabilitatea \u0219i securitatea serviciului de email.\r\n<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\">Codrin Alexianu, Marketing and PR Specialist<\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_624e963ccc4e1] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<p><\/p>\n","protected":false},"featured_media":152635,"template":"","casestudy_industry":[648],"casestudy_service":[55],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.7 (Yoast SEO v19.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transformare digital\u0103 cu Workspace pentru Merlins Beverages<\/title>\n<meta name=\"description\" content=\"Descoperi\u021bi procesul de transformare digital\u0103 cu Google Workspace prin care a trecut Merlins Beverages, produc\u0103torul vitamin aqua.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fotc.com\/ro\/studii-de-caz\/merlins-beverages\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformare digital\u0103 cu Workspace pentru Merlins Beverages\" 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