{"id":54867,"date":"2021-07-26T16:49:00","date_gmt":"2021-07-26T14:49:00","guid":{"rendered":"https:\/\/fotc.com\/?post_type=casestudy&#038;p=54867"},"modified":"2023-04-02T17:49:19","modified_gmt":"2023-04-02T15:49:19","slug":"feecompass","status":"publish","type":"casestudy","link":"https:\/\/fotc.com\/ro\/casestudies\/feecompass\/","title":{"rendered":"feeCOMPASS"},"content":{"rendered":"\n<h2 id=\"h-despre-client\">Despre client<\/h2>\n\n\n\n<p>feeCOMPASS este un start-up tehnologic fondat \u00een anul 2018. Acesta creeaz\u0103 instrumente de servicii pentru clien\u021bi care combin\u0103 cuno\u0219tin\u021bele speciali\u0219tilor \u00een v\u00e2nz\u0103ri cu posibilit\u0103\u021bile oferite de inteligen\u021ba artificial\u0103. Ofert\u0103 suport site-urilor de e-commerce cu produse precum:<\/p>\n\n\n\n<ul><li><strong>sondaje de cerin\u021be<\/strong>&nbsp;\u2013 un scurt chestionar care, datorit\u0103 cunoa\u0219terii bune a gamei de produse \u0219i cerin\u021belor clientului, preg\u0103te\u0219te recomand\u0103ri individuale de produse (de obicei 5 sau 6 propuneri),<\/li><li><strong>chatbot<\/strong>&nbsp;<strong>AI&nbsp;<\/strong>\u2013 un instrument care permite comunicarea \u00eentre client \u0219i marc\u0103 \u00eentr-un limbaj natural (cel pe care \u00eel folosim \u00een fiecare zi); chatbot este capabil s\u0103 aleag\u0103 produsul potrivit \u0219i s\u0103 argumenteze de ce o anumit\u0103 propunere este potrivit\u0103 pentru client,<\/li><li><strong>recomand\u0103ri pentru companii<\/strong>&nbsp;\u2013 un serviciu de informare a proprietarilor de magazine despre lipsa unui produs care r\u0103spunde nevoilor unui anumit grup de clien\u021bi.<\/li><\/ul>\n\n\n\n<p>\u00cen prezent, feeCOMPASS func\u021bioneaz\u0103 pe pia\u021ba polonez\u0103, iar capacit\u0103\u021bile produsului pot fi utilizate de companii cu diverse profiluri \u2013 de la magazine online cu produse electronice, magazine cu produse cosmetice, p\u00e2n\u0103 la site-urile web care v\u00e2nd vin.<\/p>\n\n\n\n<h3>Principala provocare<\/h3>\n\n\n\n<p><em>Majoritatea comer\u021bului electronic se bazeaz\u0103 \u00een continuare pe un model dezvoltat \u00een jurul anului 2000. Site-ul con\u021bine o mul\u021bime de produse, parametri, descrieri, filtre. Clien\u021bii au dificult\u0103\u021bi \u00een ceea ce prive\u0219te \u00een\u021belegerea site-ului. Av\u00e2nd \u00een fa\u021b\u0103 100 de produse, de obicei renun\u021b\u0103, fac o alegere \u00eent\u00e2mpl\u0103toare sau \u2026 petrec dou\u0103 s\u0103pt\u0103m\u00e2ni devenind exper\u021bi \u00een ma\u0219ini de sp\u0103lat sau televizoare.<\/em><\/p>\n\n\n\n<p>Piotr Buszka, Co-Founder la feeCOMPASS<\/p>\n\n\n\n<p><strong>Piotr Buszka \u0219i Artur Marsy au fondat feeCOMPASS ca r\u0103spuns la dificult\u0103\u021bile cu care se confrunt\u0103 magazinele online \u0219i clien\u021bii acestora. Principala problem\u0103 este necunoa\u0219terea sortimentului \u0219i dificult\u0103\u021bile legate de g\u0103sirea produsului potrivit, ceea ce se traduce prin v\u00e2nz\u0103ri insuficiente.<\/strong><\/p>\n\n\n\n<p>Frustra\u021bia este cel mai adesea resim\u021bit\u0103 de clien\u021bii care doresc s\u0103 achizi\u021bioneze:<\/p>\n\n\n\n<ul><li>un produs care trebuie adaptat la anumite nevoi individuale \u2013 de exemplu, un produs cosmetic pentru un anumit tip de piele,<\/li><li>un obiect cu mul\u021bi parametri \u0219i specifica\u021bii greu de \u00een\u021beles \u2013 cel mai adesea echipamente electronice sau aparate de uz casnic.<\/li><\/ul>\n\n\n\n<p>Popularitatea portalurilor de e-commerce a crescut dinamic \u00een anul 2020. Din p\u0103cate, aproape jum\u0103tate dintre clien\u021bii noi nu sunt mul\u021bumi\u021bi de procesul de achizi\u021bie, deoarece oferta este prea mare \u0219i le este greu s\u0103 g\u0103seasc\u0103 produsul potrivit. FeeCOMPASS r\u0103spunde la aceste probleme \u00eempreun\u0103 cu sondajul de necesit\u0103\u021bi creat, chatbot \u0219i recomand\u0103ri pentru companii.<\/p>\n\n\n\n<p>Fondatorii feeCOMPASS, av\u00e2nd mul\u021bi ani de experien\u021b\u0103 \u00een gestionarea \u0219i dezvoltarea de firme (precum \u0219i cunosc\u00e2nd bine solu\u021biile cloud), au \u0219tiut cu ce provoc\u0103ri se va confrunta un start-up tehnologic. Av\u00e2nd \u00een vedere cre\u0219terea popularit\u0103\u021bii v\u00e2nz\u0103rilor online (\u0219i, \u00eempreun\u0103 cu acestea, a produsului AI propus de start-up), fondatorii au trebuit s\u0103 ia \u00een considerare urm\u0103toarele aspecte:<\/p>\n\n\n\n<ul><li><strong>resursele limitate<\/strong>&nbsp;\u2013 o problem\u0103 frecvent\u0103 a startup-urilor care genereaz\u0103 nevoia de c\u0103utare a unor solu\u021bii optime, minimizarea ac\u021biunilor inutile \u0219i automatizarea proceselor;<\/li><li><strong>necesitatea dezvolt\u0103rii rapide&nbsp;<\/strong>\u2013 deoarece pia\u021ba este din ce \u00een ce mai exigent\u0103 , iar o pauz\u0103 temporar\u0103 poate duce la dep\u0103\u0219irea de concuren\u021b\u0103,<\/li><li><strong>asigurarea stabilit\u0103\u021bii \u0219i disponibilit\u0103\u021bii produsului<\/strong>&nbsp;\u2013 unul dintre punctele cheie ale contractului \u00eencheiat \u00eentre feeCOMPASS \u0219i client este SLA-ul la un nivel \u00eenalt pentru servicii,<\/li><li><strong>scalabilitate ridicat\u0103<\/strong>&nbsp;\u2013 feeCOMPASS c\u00e2\u0219tig\u0103 constant clien\u021bi noi \u2013 companii de diferite dimensiuni \u0219i cu cerin\u021be diverse; produsul este creat \u0219i cu inten\u021bia de a intra pe pie\u021bele externe, prin urmare, start-up-ul trebuie s\u0103 fie complet scalabil, at\u00e2t din punct de vedere al afacerii, c\u00e2t \u0219i al tehnologiei. <\/li><\/ul>\n\n\n<div data-block_6102a50036955  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">Serviciile GCP ne permit s\u0103 scal\u0103m sistemul f\u0103r\u0103 stres, ceea ce se reflect\u0103 \u0219i asupra scalabilit\u0103\u021bii afacerii. Datorit\u0103 disponibilit\u0103\u021bii ridicate a infrastructurii \u0219i a monitoriz\u0103rii performan\u021bei serviciilor, putem coopera excelent \u0219i la un nivel \u00eenalt cu clien\u021bi mari cu a\u0219tept\u0103ri la fel de mari.\r\n<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\">Piotr Buszka, Co-Founder la feeCOMPASS<\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_6102a50036955] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<h3>Solu\u0163ia implementat\u0103<\/h3>\n\n\n\n<p>Piotr Buszka, responsabil pentru tehnologii la feeCOMPASS, pentru a r\u0103spunde cerin\u021belor pie\u021bei \u0219i a oferi clien\u021bilor cea mai \u00eenalt\u0103 calitate, a ales solu\u021bia<a href=\"https:\/\/fotc.com\/ro\/google-cloud-platform\/\" class=\"ek-link\">&nbsp;Google Cloud Platform<\/a>. El a acordat o aten\u021bie deosebit\u0103 domeniilor cheie care sunt acoperite de urm\u0103toarele solu\u021bii:<\/p>\n\n\n\n<ul><li><strong>Google Kubernetes Engine<\/strong>&nbsp;permite administrarea cu u\u0219urin\u021b\u0103 a clusterelor legate de gestionarea proceselor interne sau a mediilor de testare \u0219i dezvoltare, gestionarea unui cluster separat cu un mediu de produc\u021bie \u0219i crearea de noi clustere \u0219i medii cu o singur\u0103 comand\u0103; u\u0219urin\u021ba cre\u0103rii de noi medii are influen\u021b\u0103 asupra vitezei de dezvoltare a produsului;<\/li><li><strong>stabilitatea infrastructurii cu nevoi de \u00eentre\u021binere reduse<\/strong>&nbsp;\u2013 la feeCOMPASS, domnul Piotr este singura persoan\u0103 care se ocup\u0103 de infrastructur\u0103 \u0219i recunoa\u0219te c\u0103 petrece foarte pu\u021bin timp pentru \u00eentre\u021binere \u2013 solu\u021bia este pu\u021bin solicitant\u0103, iar majoritatea proceselor pot fi automatizate;<\/li><li><strong>monitorizarea aplica\u021biilor&nbsp;<\/strong>\u2013 posibilitatea de a urm\u0103ri performan\u021ba \u0219i disponibilitatea aplica\u021biilor \u0219i serviciilor \u00een mediul de produc\u021bie \u0219i \u00een alte medii, notific\u0103rile \u0219i m\u0103surarea timpului de func\u021bionare permit feeCOMPASS s\u0103 ofere clien\u021bilor s\u0103i un SLA la nivel de 99,99%;<\/li><li><strong>scalabilitate<\/strong>&nbsp;\u2013 scalabilitatea este un lucru natural \u00een mediul GCP; aplica\u021bia poate fi scalat\u0103 orizontal ad\u0103ug\u00e2nd mai multe instan\u021be sau modific\u00e2nd configura\u021bia clusterului; GCP accept\u0103, de asemenea, scalarea afacerilor, de exemplu, atunci c\u00e2nd vine vorba despre p\u0103trunderea pe pie\u021bele externe \u2013 aplica\u021bia poate s\u0103 aib\u0103 o disponibil\u0103 \u00eenalt\u0103 din orice col\u021b al lumii;<\/li><li><strong>servicii de autorizare \u0219i autentificare&nbsp;<\/strong>\u2013 angaja\u021bii feeCOMPASS folosesc, de asemenea, Google Workspace, iar domnul Piotr are capacitatea de a verifica cu u\u0219urin\u021b\u0103 utilizatorii \u0219i de a gestiona accesul acestora.<\/li><\/ul>\n\n\n<div data-block_6102a54136956  class=\"block fotc-quote quote alignfull my-6\">\r\n  <div class=\"d-flex pt-5 pb-4 pt-md-4\">\r\n    <div class=\"fotc-quote-image flex-shrink-0\">\r\n            <img data-src=\"https:\/\/fotc.com\/app\/themes\/fotc-theme\/dist\/images\/blocks\/quote\/quote-icon_b1827815.png\" class=\"img-fluid lazy\">\r\n\r\n          <\/div>\r\n    <blockquote class=\"mb-0 ml-md-4 px-3 px-md-0 fotc-quote-blockquote d-flex flex-column\">\r\n      <span class=\"fotc-quote-text mb-3\">Am foarte mult\u0103 experien\u021b\u0103 cu solu\u021biile cloud \u0219i, \u00een compara\u021bie cu altele, sunt foarte mul\u021bumit de ceea ce ofer\u0103 Google Cloud Platform. GCP pune un accent mare pe solu\u021biile Kubernetes care ofer\u0103 suport \u00een domeniul high availability sau rolling updates. Aceasta este o valoare imens\u0103 pentru un start-up.<\/span>\r\n      <span class=\"fotc-quote-author f-size-14\">Piotr Buszka, Co-Founder la feeCOMPASS<\/span>\r\n    <\/blockquote>\r\n  <\/div>\r\n  <style type=\"text\/css\">\r\n    [data-block_6102a54136956] {\r\n      width: 100%;\r\n    }\r\n  <\/style>\r\n<\/div>\n\n\n<h3>Rezultate<\/h3>\n\n\n\n<p>Google Cloud Platform sprijin\u0103 dezvoltarea feeCOMPASS \u00een urm\u0103toarele domenii:<\/p>\n\n\n\n<ul><li><strong>viteza de dezvoltare<\/strong>&nbsp;datorit\u0103 furniz\u0103rii Google Kubernetes Engine,<\/li><li><strong>accesibilitate ridicat\u0103<\/strong>&nbsp;\u0219i capacitate de urm\u0103rire a performan\u021bei aplica\u021biei \u0219i a serviciilor,<\/li><li><strong>concentrare pe dezvoltare<\/strong>&nbsp;\u00een loc de deservirea infrastructurii,<\/li><li><strong>asigurarea scalabilit\u0103\u021bii<\/strong>&nbsp;tehnologiilor \u0219i suport pentru scalabilitatea afacerii,<\/li><li><strong>siguran\u021ba calit\u0103\u021bii \u00eenalte, a disponibilit\u0103\u021bii \u0219i stabilit\u0103\u021bii solu\u021biei&nbsp;<\/strong>indiferent de dimensiunea site-ului web \u0219i de cerin\u021bele clientului cu care feeCOMPASS \u00eencepe o colaborare.<\/li><\/ul>\n\n\n\n<p><strong>Valoarea pe care feeCOMPASS o ofer\u0103 clien\u021bilor \u2013 colaborarea cu Creamy.pl<\/strong><\/p>\n\n\n\n<p>Avantajele utiliz\u0103rii GCP se traduc \u0219i \u00een calitatea pe care o primesc clien\u021bii firmei feeCompass. Unul dintre site-urile web care \u00eenregistrat un succes mare datorit\u0103 cooper\u0103rii cu start-up-ul este Creamy.pl \u2013 un magazin cu produse cosmetice naturale. Creamy.pl ofer\u0103 clien\u021bilor s\u0103i zeci de produse cosmetice pentru diferite tipuri de ten, diferite v\u00e2rste, imperfec\u021biuni sau \u00een func\u021bie de timpul preferat de \u00eengrijire \u0219i efectul dorit. Mul\u021bi clien\u021bi noi au avut probleme s\u0103 g\u0103seasc\u0103 produsele c\u0103utate printre produsele oferite \u2013 de aceea, proprietarii magazinului Creamy.pl au decis s\u0103 simplifice aceast\u0103 sarcin\u0103 prin postarea unui sondaj de nevoi \u0219i, recent, a unui chatbot AI.<\/p>\n\n\n\n<p>Sondajul privind nevoile clien\u021bilor const\u0103 din 7 \u00eentreb\u0103ri referitoare, printre altele, la tipul de piele, probleme de pielii sau scopul produsului c\u0103utat. Drept urmare, clientul prime\u0219te 6 propuneri de produse sau seturi adaptate la nevoile individuale ale pielii sale.<\/p>\n\n\n\n<p>Chatbot-ul AI, pe de alt\u0103 parte, permite clientului s\u0103 poarte o conversa\u021bie \u00een limbaj natural, s\u0103 potriveasc\u0103 produsele cosmetice adecvate \u0219i s\u0103 justifice alegerea propus\u0103. Asistentul virtual deserve\u0219te clien\u021bii de pe site \u0219i Messenger l\u00e2ng\u0103 profilul Creamy.pl.<\/p>\n\n\n\n<p>Cel mai important rezultat care dovede\u0219te succesul Creamy.pl \u0219i feeCOMPASS, este cre\u0219terea semnificativ\u0103 a conversiei \u00een r\u00e2ndul persoanelor noi care viziteaz\u0103 magazinul de produse cosmetice.&nbsp;<strong>Rata de conversie pentru clien\u021bii noi care utilizeaz\u0103 sondajul privind nevoile este \u00eentre 35% \u0219i 85% mai mare<\/strong>&nbsp;dec\u00e2t rata de conversie a persoanelor care nu au folosit sondajul (valoarea variaz\u0103 \u00een func\u021bie de activit\u0103\u021bile de marketing desf\u0103\u0219urate).<\/p>\n\n\n\n<p><em>Rezultatele au fost vizibile dup\u0103 dou\u0103 s\u0103pt\u0103m\u00e2ni de colaborare. \u00cen septembrie 2020, am introdus pe site \u0219i pe profilul Facebook al firmei Creamy.pl o solu\u021bie nou\u0103 \u2013 un chatbot AI. Chatbot-ul, datorit\u0103 cunoa\u0219terii excelente a sortimentului, a fiec\u0103rui produs \u00een parte \u0219i dup\u0103 aflarea preferin\u021belor clientului, este capabil s\u0103 aleag\u0103 produsele cosmetice potrivite \u0219i s\u0103 ofere argumente de ce o anumit\u0103 propunere este cea mai potrivit\u0103. At\u00e2t chatbot-ul, c\u00e2t \u0219i sondajul selecteaz\u0103 produsele la fel de eficient ca un consultant real.<\/em><\/p>\n\n\n\n<p>Piotr Buszka, Co-Founder la feeCOMPASS<\/p>\n","protected":false},"featured_media":108640,"template":"","casestudy_industry":[634],"casestudy_service":[57],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.7 (Yoast SEO v19.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>feeCOMPASS - FOTC<\/title>\n<meta name=\"description\" content=\"feeCOMPASS este un start-up tehnologic fondat \u00een anul 2018. 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